Christmas: A Crazy Sale Campaign In Clothing Stores

In the last month of 2011, the end of the year is coming. Sale Busy season. Since Christmas is shortly before New Year's day, businesses regard Christmas as the start of the year. consumption Good market opportunities, in order to attract popularity, entity stores and online stores have entered Christmas in advance. Promotion Upsurge. What are the characteristics and trends of Christmas consumption this year? What promotions do merchants have? Let's enjoy the feast of the Christmas dress market.

　　 Wuhan's major shopping malls launch various styles Discount activity

Although there are nearly 20 days away from Christmas, it does not affect the popularity of the festival in China, and the smell of Christmas permeates it early. People began to think about how to spend Christmas, what clothes to wear, where to travel, what gifts to send and so on. For businesses, it is a rare holiday business opportunities, promotional activities show each other magical power, e-commerce with this fashionable and warm holiday usher in a new growth point.

Christmas footsteps are getting closer and closer, and the Christmas promotion war of businesses is also ahead of schedule. In addition to the increasingly popular sales of Christmas products, many clothing businesses have taken advantage of all kinds of promotional advertisements, such as "two hundred minus one hundred", "gift package", "member preferences" and other various promotional activities, to the shopping malls, boutiques and other clothing entities gathered not less popular.

As Christmas is not long before it is new year's day, businesses regard Christmas as a good opportunity to start the consumer market at the end of the year. In order to continue to attract popularity, shopping malls have been involved in Christmas promotion ahead of schedule, and the end of the year will be longer than before, and will continue to the Spring Festival.

"The end of 2011 is a very special time. The financial crisis is fading away, but the prospect is not too optimistic. In the traditional peak season of consumption, stores begin to engage in frantic discount wars ahead of time. One is to fight against competitors at the same time, and the second is to test the water market and explore the general trend. The early price war reflects the complex attitude of businessmen to market expectations. An industry insider said.

Compared with traditional stores, promotional activities of shopping websites are also in full swing. Domestic major Electronic Commerce Websites, such as Taobao, eBay and pat, have launched promotional activities related to Christmas, among which Taobao is the most popular. Open the front page of Taobao, you can see the promo announcements and activities chain of clothing stores everywhere, Christmas discounts, post mail activities, gifts and other words everywhere. {page_break}

Taobao sells santa claus clothes for sale

The biggest advantage of online shopping is to save time, convenience and speed. Consumers do not need to spend a lot of time shopping, so they can make goods easier than three stores. It can be said that online shopping is a good platform for consumption. In this Christmas season, e-commerce will surely usher in another sales peak.

Online store sales promotion methods:

1, discount promotion. You can set up a special Christmas zone, Christmas special area, and do some time sales promotion activities, so that buyers can have more freshness, so that you can frequent patronage of your online shop during this period.

2, gift giving. Shopping orders to a certain amount of free gift, which is also a good means of promotion. Gifts are also best related to Christmas, such as Santa Claus hat and so on.

3, integral change purchase. In the special promotion period, you can provide some very attractive integral replacement products, which is a very good return for loyal buyers. If your bonus points are attractive enough, maybe buyers will go shopping in order to get enough points.

4, free distribution. During Christmas promotion, you can purchase XX Yuan free shipping. It seems that you have lost your freight. In fact, your order is much more profitable than it used to be.

5, coupons. Holiday is a great opportunity for you to do customer care. You can send holiday shopping coupons to old customers when you express your congratulations. In the face of coupons, many buyers may come to your shop again, so that you can sell more products.

Of course, there are many ways to promote online stores. I do not want to repeat them here. I hope you can develop more promotional ideas according to the above common promotion ways, so that your online stores can flourish.