Spin The mechanical professional market has attracted the attention of people inside and outside the industry. What factors have supported its rapid development and who has led its pace? Who can solve the mystery? For this reason, we interviewed the leading group of Shishi textile machinery professional market in the "2011 China (Shishi) textile industry exposition".
According to the staff of the leading group, the booming market of Shishi textile machinery depends on the market advantages of the surrounding garment industrial clusters and the geographical advantages of Shishi's "best Chinese commercial city". Through interviews, we have also concluded that the market is booming, and it also depends on the correctness of the guiding ideology of the Shishi government and market leaders and the wisdom, diligence and concerted efforts of all market staff.
1. The integration process of Shishi textile machinery market.
In order to better serve the matching of machinery processing equipment in garment industry. Purchase In order to improve the industrial structure adjustment and promote the requirements of the garment industry in Shishi and Fujian province to keep pace with the times, the Shishi government led the establishment of the Shishi textile machinery professional market, which was opened during the April 2010 Haibo conference and incorporated into the exhibition hall of the Expo to set up textile machinery exhibition area. In order to speed up the prosperity and development of the market, the municipal government gave preferential policies to merchants in the market to promote its rapid development.
Shishi is a famous leisure clothing city in China. strait The cross strait textile and clothing Expo and casual wear Expo as the platform, with Shishi clothing city (the largest clothing professional market in Asia) as the center, connecting the Yuanyang pond fabric Market (one of the four largest cloth Market in the country), the pre Tsing garment accessories market, and the clothing accessories market under the ocean, forming a unique textile and clothing trade area of Shishi. The big Quanzhou takes the stone lion as the center, connects the Jinjiang, Quanzhou and other surrounding areas to form the "Min faction" clothing plate, altogether has more than 10000 textile and clothing enterprises, the annual output value exceeds 100 billion yuan. Shishi has more than 3000 garment manufacturing enterprises and supporting enterprises. The registered trademark of clothing is 3000, which has become an important part of the global garment processing trade chain, and has become one of China's five major apparel sourcing bases. After more than 20 years of careful cultivation, lions, famous for their clothing, have become the base of China's textile and garment production and distribution centers, forming a textile and garment industry chain centered on garment production, covering textile, dyeing and finishing, garment processing, accessories, market sales and other fields, and the advantages of industrial clusters are obvious.
At present, the textile and garment enterprises are in the stage of structural adjustment. The main factors to enhance the competitiveness of the garment market are advanced machinery and equipment, the establishment of the professional market of Shishi textile machinery, and the integration of Fujian textile machinery. industry The bad market condition of zero, scattered and chaotic business has gathered the resources of textile machinery industry, and has established convenient system service channels for textile and garment enterprises, thus facilitating the purchase of clothing machinery and equipment by textile and garment production enterprises. In addition, Shishi is located in the southern Fujian Delta. It is located between Quanzhou, a famous cultural historical city and Xiamen of the special economic zone. Three of them are facing the sea, next to Taiwan. It is the only county in Fujian province that has been selected as "the best commercial city in mainland China" by Forbes. Therefore, the establishment of Shishi textile machinery market has built an efficient and convenient modern trading platform for domestic and foreign producers, traders and garment manufacturers. It will stimulate the healthy development of the textile and garment market at home and abroad. It will become the hub of Fujian textile and garment machinery and equipment, leading the direction of the future development of Fujian textile machinery industry. {page_break}
Two, the rapid development of Shishi textile machinery market.
Since the opening of the Shishi textile machinery market, the market leaders have been guided by the municipal government, taking all the staff members seriously into the industry characteristics, formulating development plans and targets, and making active efforts. open up Market investment, outreach and other work have made the market develop rapidly in a short period of time.
Mainly in the following aspects: 1, the high rate of entry. Up to now, there are more than 100 brands including Hongyun car, Shanghai and eagle, Japanese Behringer embroidery machine, Japanese Mimaki digital inkjet printer, Canadian clothes hanger, new Jack sewing machine, Xinyuan golden Tissot, and many other industry leading enterprises. Up to now, there have been more than 170 stores in more than 260 stores, and the rate has reached 65%. The market successfully held the 2011 "Shishi Textile Industry Expo" on 28-30 October 2011. The Expo attracted more than 200 famous brands at home and abroad to participate in the exhibition. Expo After that, 25 homes were identified. intention Customer. 2. Set up a professional market operation expert group of textile machinery industry. Shishi textile machinery professional market in July 18, 2011 set up a market operation expert group, hired 16 well-known textile machinery business leaders as an expert group. The expert group, taking the pulse position of the fast developing professional market, solves the problems appearing in the market development at any time, is closer to the enterprises, understands the needs of the market, grasps the market development trend, benefits the enterprises, develops the market, becomes a strong warm link between the market and the enterprises, and verifies the pace of solid and rapid development of the specialized market. The establishment of the market operation expert group marks a new stage of development for the textile machinery professional market, and 3, the market is improving rapidly in the short term. Over the past six months, the market of Shishi textile machinery market has developed into a modern specialized market which integrates functions of office, display, sales, personnel training, warehousing, accommodation, logistics and so on. 4, the pace of the market is more than constant, the next work plan is fully launched. At present, the market staff have published the invitation letter of the fifteenth session of the Haibo conference, and actively plan to strengthen the group exhibition and investment promotion work of the fifteenth Haibo conference machinery hall 3. To this end, the staff went to Guangzhou and Zhejiang Yiwu to participate in the textile machinery professional exhibition, and strive to successfully hold the next Haibo conference.
Three, wise, diligent, market workers lead the market to develop rapidly.
Shishi textile machinery professional market management staff and all staff members work together under the guidance of the government of Shishi and relevant industry leaders. They work together across the great river and North and south to participate in professional exhibitions, learn the knowledge and relevant experience of the industry, pay attention to the general situation of the textile machinery industry, and understand the industry in all parts of the country. market Dynamic, characteristics, through self holding exhibitions, etc., painstaking efforts, spare no effort to make efforts to make the market in a short time with a hot professional high-end posture presented in front of the industry.
Specifically: 1, rectification work style, strengthen staff work Quality and working ability. At the beginning of June, the market management office concentrated training on all the staff, corrected the undisciplined work style in the work, and strengthened the staff's ability to handle telephone marketing, visit customers and promote transactions. It has effectively improved staff's working ability and team cohesion. 2, the market management office actively arranged to participate in various professional exhibitions, expand contacts, investigate and understand the market, seriously study the industry experience, and vigorously carry out investment promotion work. In the textile and clothing machinery exhibition at all over the country, the staff released the market special information and other promotional materials, as well as the invitation information for the autumn exhibition, recommended the specialized market of Shishi textile machinery to the exhibitors, publicised the upcoming exhibitions, and invited the large enterprises to participate in the exhibition, investigation and settlement. 3, visit senior units and well-known enterprises, understand the characteristics of relevant policies and related industries, compare and summarize the strengths and weaknesses of the market, and take advantage of advantages and avoid disadvantages so as to promote the better development of the market. Over the past year, market workers have visited Changle Textile Machinery City. Humen The International Garment Machinery City, Dongyang International Sewing Machine City and other textile and garment machinery market have more confidence in the geographical advantages of their own market and the advantages of garment industry cluster, and further to the market. Attract investment Development has gained more momentum. 4, successfully organized the "2011 China (Shishi) Textile Industry Expo" to greatly enhance the visibility and reputation of the market. On the morning of October 28th, the 2011 China (Shishi) Textile Industry Fair opened in great numbers, and five leaders of Shishi municipal Party committee and municipal government attended the exhibition and launched the opening ceremony for the exhibition. Quanzhou TV, Shishi TV, Quanzhou evening news, Shishi daily, Jinjiang economic news, world clothing shoes and hats net and other hundred media conducted a comprehensive in-depth report. 5, the market staff actively plan the work of Haibo and promote the continuous development of the market. Since the Expo, the Ministry of marketing has been actively planning to strengthen the group exhibition of the fifteenth Haibo conference hall 3, and do a good job in attracting investment in the market. 6, actively visit the market to enter enterprises, understand the actual effects of enterprises in the market and the feelings of the business representatives in the market, and listen to the good suggestions of the enterprises on how to further improve and make professional textile machinery market. From the visit, the staff realized that the efforts made by the enterprises in invigorating the market were highly recognized, and the impact and significance of the exhibition were very high. evaluate 。 At the same time, in view of various problems and defects, many enterprises have made constructive suggestions and suggestions. For reasonable suggestions, the market staff should listen carefully, digest carefully, actively rectify and reform, and quickly implement the work. Accelerate the pace of market advance. {page_break}
Four. The future blueprint of Shishi textile machinery professional market.
According to market leaders, market Plans to use about 3 years, the Shishi textile machinery professional market to create a nationwide influence, covering the entire Haixi Economic Zone, the radiation of the Midwest, covering the entire textile and clothing. industry The production chain, a complete collection of products, a well known and well organized textile and clothing machinery and equipment distribution center, let the market fully meet the needs of Fujian textile and garment industry upgrading, and let the market become the country's top garment textile machinery professional market, so that the market can give full play to the role of stimulating the healthy development of the textile machinery industry at home and abroad.
