China Needs "Real Buyers".

Today, there are Chinese buyers buying around the world. However, for now, Chinese buyers can not bring significant benefits to enterprises like western buyers.

Every judgement in a buyer's job requires regular and scientific knowledge to support it.

If you asked Ding Qi six months ago, "what is a buyer?" he would reply: "the buyer is going out to buy clothes and get them back, and earn the difference in the middle."

Six months later, Ding Qi has used the buyer's expertise to operate a network marketing platform independently.

Half year

Ding Qi worked as a designer in a private clothing enterprise for 3 years. He found many small and medium enterprises in China were living and dying.

Chinese buyers lack professional training

Ding Qi knows that from the perspective of the development process of the garment industry, foreign countries are the future of China tomorrow, and the buying system must be one of the main business models of the Chinese garment industry in the future.

So he took part in the training course of the advanced training class of fashion buyer and commodity management, Beijing Institute Of Fashion Technology.

During the training process, Ding Qi not only learned the professional knowledge of the buyer, but also clearly looked at the status quo of the Chinese buyer industry for the first time, and seized the biggest problem: Chinese buyers are not professional.

Ding Qi said: "in fact, China has bought a lot of buyers from a long time ago. Many of the buyers are the predecessors of the buyers, and some of the owners of private enterprises are also buyers."

However, these buyers did not play a significant role in boosting sales volume, nor did they play a golden role in the retail industry.

Ding Qi believes that this is due to their lack of professional knowledge.

The buyer is not professional, is a direct result of training does not match the needs of the market.

Before taking part in the fashion buyer training class, Ding Qi has received two professional training: one is systematic study in school, one is company induction training.

However, the two training had little effect on him.

"The knowledge and market in schools are very divorced from the market. They are all theories, the actual operation is very weak, most of them are on paper, and many enterprises' entry training is the showcase of leadership. In the training, the enterprise leaders explain the corporate culture, state the rules and regulations of the enterprises, and do not really carry out professional and comprehensive training for their employees."

Therefore, at present, buyers who work in buyers in China rely mainly on experience and vision. However, the functions of buyers are much more than that of procurement.

Chinese buyers are badly in need of professional skills.

What are the "real buyers" doing?

Wang Qiangsheng used to work in clothing operation and management. He has always chosen clothes based on his personal vision, and then decided to promote sales promotion and replenishment time based on his accumulated experience.

This way of doing things was easy at the beginning, but for a long time he began to lose his strength.

"I find that judging from my own experience and vision, there is less and less confidence. I am worried that my judgment will cause huge losses to the company."

Wang Qiangsheng felt that he lacked professional and regular scientific knowledge as a support, and he participated in the fashion buyer training class in order to recharge himself.

"I have always heard that the buyer is the soul of the retail business, and the buyer is the most important part of the sales.

I used to think it was a very exaggerated statement. Until I took part in the buying course, I really understood what a buyer was.

Wang Qiangsheng said that many people take the view that buyers are full-time professionals who buy products.

As a matter of fact, before buying products and buying products, buyers are making decisions one after another.

Speaking of the buyer's workflow, Wang Qiangsheng is no longer as ambiguous as he used to be. He has been able to speak freely.

"Before buying goods, buyers should make professional market forecasts and make commodity plans; in the selection process, they should be familiar with the life cycle of clothing products, the fashion trend life cycle and the peak sales season of seasonal products; in the process of purchasing, we must first examine the market, formulate sales targets, carry out the structural design of goods, formulate procurement plans, and then collect styles, choose money and make payments; after buying, we should make product matching and sales tracking, and make quick response to unexpected situations."

In the sales process, the buyer should determine the sales mode, control the delivery cycle, grasp the time of replenishment, and choose the timing of promotion.

In the process of marketing, buyers should also take the overall judgment of consumers' consumption psychology and consumption characteristics into account.

Wang Qiangsheng believes that every judgement in buyer's work needs regular and scientific knowledge to support, and only by experience and vision can we not become a "real buyer".

Unexpected gains in training courses

A large proportion of the trainees in the advanced training class are those who have relevant experience and hope to quickly upgrade or independently start their own business. The feeling they have established in the classroom extends to the end of the course. Many people support each other in their future work, share resources and form a good partnership.

Wang Qiangsheng said: "in the classroom, from teachers to students are all practitioners in the clothing industry. We have established good interpersonal relationships in the process of studying and discussing together. For any businessman, human relations are very precious resources."

During the learning process, the trainees of the advanced class of the buyers have many opportunities to communicate with excellent domestic clothing entrepreneurs. From them, the students learned a lot of valuable experience.

Many of Ding Qi's partners after the start of their business were recognized through the platform of the buyer training class.

At the same time, the teachers of the course will offer constructive suggestions for the future work plan of the trainees, and will also provide students with many job opportunities.