Multi Brand Operation Is The Core Competition Mode Of The Home Textile Industry In The Future.
With the domestic
Home textile industry
With the competition becoming more and more intense, department stores are also faced with the problem of how to get rid of traditional competition, realize marketing pformation and model innovation. In recent years, in order to meet the needs of segmentation and diversification of home textile market,
brand
Merchants began to shift their focus to department stores through multiple brands.
Home Furnishing
The mode rob the terminal resources and strive to reconstruct the competition pattern.
As a well-known brand in the home textile industry, violet home textiles has been working with the famous international home textile brand Italy G.P since 2007, and has become the sole partner of the brand in Greater China.
After years of market operation, Italy G.P has become the top fashion home textile brand in China.
After 80, they belong to the new generation of consumer groups. They have unique consumption concepts and aesthetic concepts. However, home textiles
market
Home textile products designed specifically for post-80s consumer groups are few and far between.
According to the special needs of this market segment, since 2008, violet home textiles has built up a young fashion brand, "love her @ good products", which has occupied more market share by segmenting the market, and has been popular among young people through the modern network sales channel mode. Now it has become a famous brand with distinctive style, clear positioning and innovative marketing mode.
Multi brand management requires excellent marketing decision-making and management capabilities, so as to effectively handle the sequence of brand development, straighten out the relationship between sales channels and consumer cognition.
Through the experience of multi brand operation in the past few years, the author thinks that in the process of multi brand operation, we should pay attention to two problems: first, multi brand management can not be based on opportunistic mentality.
For the small and medium-sized enterprises that have just started their domestic marketing, the existence and spread of this mentality will make the enterprise mindset tend to be impetuous and bring great negative effects on the steady and rapid development of the enterprises. Second, many brands still have a misunderstanding of many home textile enterprises. Many brands should be able to operate after the enterprises have reached a certain scale and influence, and have sufficient channel management or operation ability and brand building ability.
However, in order to open up new customers and expand the domestic market, it is not advisable to blindly operate multiple brands. It will inevitably distract resources and affect the development of the main brand.
- Related reading
- NOTICE | Twelve Years In The Spring And Autumn Period, The Future Of Empowerment.
- Departmental notices | Customs Tariff Commission Of The State Council Released The First Batch Of First Excluded List Of Tariffs For Us And Canada.
- Fashion posters | ISSEY MIYAKE ME 2019 "WRINKLE KNIT" Knitted Series Will Be On Sale Soon.
- News Republic | 2019 Beijing Fashion Week Closed Successfully
- brand building | Yuhang: Garment Industry Technician Elite Talent Database Started
- Expo News | The Seventh Brazil St Paul GOTEX International Textile And Apparel Procurement Exhibition Is About To Sail.
- Shoe Market | Adidas Harden Vol.4 Shoes New Pure Color Series Color Release, Four Colors To Choose From.
- Fashion brand | UNIQLO 2019 "HYBRID DOWN PARKA" Composite Coat Series Will Be Launched At The End Of The Month.
- Fashion shoes | SUICOKE X Aim E Leon Dore Brand New Joint Series Shoes Will Be On Shelves Soon.
- I want to break the news. | CPFM X Nike Joint Air Force 1 Shoes Exposure, Looks Like Big Air?
- Domestic Clothing Sales Are Not Optimistic In The Coming Half Year.
- Color Story: A "Naked" To The End
- The Advantages Of The "Wenzhou Model" Are &Nbsp, And Shoes And Clothing Enterprises Seek Pformation Through "Crisis".
- Chengdu Women'S Shoes Go Into High-End Stores With Chinese Style.
- Radiation Protection Industry Association Responded For The First Time: Radiation Protection Clothing Is Harmless.
- Revealing The "Radiation Protection Clothing" Before And After This Life &Nbsp; The Experiment Tells You 6 Truths.
- Quanzhou Children'S Shoes And Clothing Business Expansion Road Is Embarrassing Situation.
- Why Custom Clothing Is Becoming More And More Expensive?
- Production And Sales Skyrocketed &Nbsp; Today (12.22) The Price Of Polyester In Jiangsu And Zhejiang Markets Has Been Raised.
- Front Line Shoe Makers Turn To "Save Themselves" And Look Forward To Spring.