International Brands Are Ingeniously Implanted In Chinese Elements To Seize The &Nbsp Of The Chinese Market; How Should Wenzhou Shoe Enterprises Respond?

A "chain bag handbag" debut, like

Why is the international shoe brand branding China? Actually, the most fundamental reason is the enhancement of China's consumption power, especially the purchasing power of international luxury goods.

After 30 years of reform and opening up, China has gone through the Olympic Games and has experienced the world's second largest economy.

At present, 70% of the world's luxury brands have entered the Chinese market.

According to statistics, since reform and opening up, China has nearly 18 thousand billionaires, 44 thousand millionaires, and 195 million people in China can afford luxuries.

A survey by New York market research firm showed that nearly 90% of the wealthy Chinese interviewed had bought a valuable handbag in the past year.

Among the rich Chinese interviewed, nearly 2/3 of men and women of 1/3 bought a luxury watch at the same time, and 30% said they had bought Tiffany's top jewellery.

Experts predict that in the next 5 years, China's luxury goods market will reach US $14 billion 600 million, which will account for the first place in the world's luxury consumption.

In the past, the main consumer market of international fashion was in Europe and America. Now, the Chinese market is obviously more popular than Europe and America.

Moreover, the broad market of China includes the mainland, Taiwan, Hongkong and even the Singapore market, and the whole world is concerned about China.

Some designers think: "foreign designers get inspiration from China, indicating that oriental culture is an international trend, and foreign brands are catering to this international trend.

The more China is, the more international it is. That's why more and more international brands are starting to use China's intangible cultural heritage as a new element of their work.

International designers not only focus on the intangible cultural heritage, but also extend to delicious food.

As early as the late 90s of last century, Dior brand had fully used Chinese elements in its press conference in China, such as five pointed star, Shaanxi big cloth and so on.

China, an ancient oriental civilization, has a long history, profound culture and mysterious colors. Chinese elements are inexhaustible and inexhaustible.

But there are also designers who think: "many ancient Chinese elements have become the object of concern.

However, these elements only add fresh elements to the brand, enrich the design, and will not replace the brand's consistent style, because each brand has its own soul.

The soul of a brand is hidden in the bone marrow, and it will not change.

But in any case, such a phenomenon is also a reference for Chinese designers.

Chinese people have been lamenting the serious shortage of Chinese shoe designers in innovation.

For example, China's shoe bag production accounts for more than 70% of the world's output, but there is still a big gap in design innovation with the international design community. Most of them are still in the stage of imitation and plagiarism, lacking originality and creativity, resulting in the low added value of Chinese shoes.

There is no international brand in China's shoe packaging industry. It has nothing to do with China's famous designers who can start the international market.

China is not only an influential designer in the world.

It is the designer who calls the shoe bag in China.

The innovation and design concept of international brand designers deserves our designers' reflection.

The serious shortage of China's design and the exploitation and exploitation of Chinese elements market by international designers are worth considering by Wenzhou shoe enterprises.

Facing the current pattern of homogenization competition, R & D has become the core part of the product.

Reporters visited the commercial pedestrian street many brand monopolization, the product is basically no difference, so consumers gradually sensitive to the cultural style created by the product itself.

On the one hand, Wenzhou's local shoe companies do not dig deep into the cultural connotation of their products. On the other hand, local design and research personnel are scarce.

Consumers' feelings of "first sight" for the products themselves are basically decreasing with the constant bombing of homogenized shoes.

So many