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Westward Luxury Moved Eastward To &Nbsp; Luxury Goods To Catch Up With Chinese Tricks.

2011/12/23 15:32:00 13

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When the world is enveloped in the shadow of the financial crisis, fashion Brand luxury brand Looking for the Savior market To find ways to explain the connotation of fashion better. Needless to say, this hope comes from the East China. The major brands of luxury goods began to march into China with the banner of "big show in the East and market in the East".

Western big names are also moving to China.

At the beginning of this year, Prada invited 500 media and many famous stars from the world to gather at the China Central Academy of Fine Arts art gallery to enjoy this feast from the Prada 2011 spring and summer fashion show. This is Prada's first big show in Beijing after Milan.

After that, the British luxury brand Burberry was also the first to be introduced. Show ground Moved to China, the conference was not only broadcast live in bruberry.com, but also many international TV stations. On the night of the show, a large number of first-rate stars and top models were brought together.

Then, the Empress Dowager Vivienne Westwood unveiled many famous brands such as Shanghai fashion week, Alexander McQueen China's first show and SalvatoreFerragamo Asia's first show, pushing China to the cusp of the industry again. {page_break}

Luxury goods to enter the second tier cities to catch up

The huge consumer groups in the two or three tier cities are also the most important reasons for luxury goods. This year's "2009 China's millionaire brand trend report" released by Hurun, Shanghai, mentioned that 52% of the rich live in cities outside Beijing and Shanghai, and two or three line residents have a high awareness of luxury goods. Goldman Sachs predicts that the number of people willing to spend luxury goods in the next 5 years will rise from 40 million to 160 million, the main support being two or three line cities.

Therefore, giving up China is like giving up the world. This is absolutely not an extreme in the field of luxury goods. And infiltrating the two or three line cities with strong consumption potential has become the main battle of the major brands, {page_break}

Luxury overseas market, ultra low discount, sitting on the spot

Luxury goods, while landing in China, are not willing to abandon European traditional shopping centers. Top fashion brands and ultra-low discounts are the main reasons for attracting Chinese tourists.

According to the latest data from Value Retail group's nine European boutique shopping villages, the total sales volume of rebates in the first three quarters of the Chinese market ranked first among the ten largest non European markets.

With the vigorous development of the economy, China has surpassed the Middle East, Russia and Southeast Asia. It has become the largest consumer market for non European tourists in shopping villages. The total sales of rebates in the first three quarters of this year increased by 77% compared with the same period last year. Chinese tourists ranked five in nine top quality shopping villages in Europe.