Why Are Chinese Shoe Companies Declining Overseas?

Recently, reporters visited Fujian's major convention and exhibition companies, found that the European debt crisis and the impact of the Spring Festival, in the past week after the enrolment began.

Fujian shoes enterprises have low willingness to participate in the exhibition

The Italy plus international shoes exhibition is one of the three shoe exhibitions that Fujian enterprises love to participate in. The two season of the year shows some high-end products.

"The spring shoes exhibition in Canada is usually held in January 14th every year. We started to sign up in October. In the past year, the number of places in the week is full. There are still vacant places this year, and the number of customers is reduced by about 10%."

Lu Jianguang, project manager of Fujian Xintian International Exhibition Co. Ltd.

Fujian another large exhibition company, Fujian Huiyuan International Exhibition Co., Ltd., the project leader said that despite the massive mobilization efforts, the customer response remained cold.

"Not only the shoe show, but also the international shoe exhibition in Las Vegas, Melbourne, Australia in February, and many customers are hesitant."

Lu Jianguang introduced that the shoes exhibition in Las Vegas and Melbourne belongs to the international shoe exhibition, which is especially popular among Fujian shoemaking enterprises. Most of the sports shoes and sports brands are suitable for Fujian enterprises.

However, the registration of these two exhibitions is not as good as in previous years.

Mr. Liu is the owner of a shoe factory in Fujian. The factory mainly exports sports shoes to the European market.

"I have been in Italy for ten years, and I will go there this year, mainly to keep my old customers, but I have a friend who will not go this year and he will not have any money."

Big shoe companies are expanding against the trend.

Many owners said that this year's footwear exhibition began to decline from the Canton Fair in October.

In previous years, enterprises usually had hundreds of thousands of orders in large exhibitions. Today, tens of thousands of orders are even bigger.

While domestic demand is decreasing, domestic costs are rising.

"The cost has increased by about 10%, and foreigners have been keeping their prices down.

Business owner Mr. Liu said.

"Many enterprises fail to get a single item at the exhibition site. There was no such situation before."

Another owner said that many of the exhibitors' enthusiasm for exhibitors has been greatly reduced this year, considering the direct changes in the cost and output of the exhibition.

Lu Jianguang analysis, the European debt crisis is the main reason for the cold spell of international shoe exhibition this spring. "Another year, the Spring Festival is very early in the Spring Festival. It is too close to the Spring Festival, such as the shoe show.

More specifically, although the enthusiasm of exhibitors is not high this year, the scale of domestic exhibitors is increasing slightly.

Judging from the current application status of various exhibitions, the exhibition area of Chinese people at these international shoe shows is increasing at an annual rate of 5%.

"Now the situation is that under the environment of bad economy, some small businesses that are not able to afford the cost pressure will not go, and some strength brand enterprises will expand the exhibition area, and they will have the strength to show their faces in the international arena and compete against the situation."

Lu Jianguang said.