&Nbsp, A Group Buying Website With Chaos, Is Caught In The Crossroads Of The Industry.

After the big bang of the big bang, now "chaos".

The confusion of paying money and rushing data

A price of 200 yuan, directly to the price of 170 yuan, then 30 pieces of their own inversion.

The result is Lian.

If she had not worked in a large group buying company, Ms. Wang would not believe anything. The group buying company she worked for would actually "pay the money for data".

In just a month, millions of dollars have been posted to businesses.

Later, Ms. Wang realized that this seemingly "losing money making" business is actually very learned.

Ms. Wang said, "making money is not important without making money. Sales volume is the absolute principle.

When sales go up, the company can have capital to talk about financing. Do you know what happened to the last company? There are several venture capitalists who have made billions of dollars for us.

In the first half of the year, the case of the "big leap forward" in the first half of the group buying industry is not unusual, and what is more unheard of is the dramatic case. For example, a large group buying company, because the national front is too long and neglected, results in the phenomenon of "borers eating empty rates". Many of the hundreds of employees on the report do not exist at all, but the files and business records are readily available.

In addition, individual city managers collude with businessmen, money is in place, businesses run on the road, two people are divided, and there are two sided spies.

The above "group buying chaos" is not alarmist.

With the big bang of the group buying industry, they are real.

According to Analysys International Data Statistics of the third party E-Commerce Research Institute, in the first half of the year, the group buying industry has developed from 2612 at the end of 2010 to 5300, almost increasing at an explosive speed.

However, with the surge in group buying, the number of complaints about group buying is also increasing. In the first half of the first half, the number of complaints group buying companies reached 2090, which exceeded the number of complaints bought last year.

The earliest group buying website CEO, Wang Xing, once exposed the group buying insider to remind consumers to pay attention to group buying traps.

After the second half of the year, with the gradual deterioration of the international economic environment, the capital began to become cautious, which is a fatal blow to the group buying website relying on "burning money" for a single profit model.

Under the strong cold of capital, many group buying websites are dying fast, but only half a year is left.

From the end of the second half of the year to the present, the group buying website that has declared bankruptcy has reached more than 1800, accounting for 40% of the most brilliant period of group buying website.

Shen Boyang, general manager of glutinous rice net, thinks that these are the mistakes of the group buying "great leap forward".

We have to go our own way.

Under the roof of the nest, an egg is laid.

No matter whether the industry giants such as handover network, Gao Peng network or small and medium-sized group buying websites, in the face of this test of life and death, it seems that no one can win the victory.

Can the group purchase website break the ice and get out of the cold winter? Where is the way out for the future?

As the originator of group buying industry, American gourpon has always been the object of imitation and learning of Chinese group buying websites.

In November 4th this year, after nearly a year and a half of twists and turns, gourpon finally landed on the Nasdaq market and raised $12 billion 700 million.

As a leader in group buying industry, can gourpon's experience succeed in giving domestic group buying experience a bit? Chen Shousong, an analyst at Analysys International, thinks that although gourpon has been listed, its profit model has been unable to scrutinate, and the low performance of share price after listing also reflects investors' negative outlook on their future and little sense of learning.

Chen Shousong believes that the future of Chinese group buying websites depends on themselves.

On the one hand, the long capital cold winter may destroy more than 90% group buying websites, but at the same time, there will be 5-10 group buying websites. The last group purchase websites may have one characteristic, that is, the group buying network station with large resources and good shelter from the big trees.