Textile And Clothing Industry: In 2011, The Scale Of Clothing Online Shopping In China Reached 204 Billion 900 Million.

Everbright textile and garment sector fell 4.32%, of which 4.32% fell from the textile sector and 4.33% by the clothing sector. plate Obviously, the main reason for losing the market is that the market began to cautiously reduce the average valuation of the industry due to the economic downturn and the setbacks in domestic sales and exports. Stocks showed that the three quarter earnings growth of 2237% of the United States (002034) was the first, and the annual report began to show signs.

It is our expectation that the market will worry about the future of the industry next year. We already lowered the industry as early as November. Short-term Rating to "neutral". Macroeconomic slump, product price increase and warm winter weather will continue to pressure brand clothing in the short term. However, we are still optimistic about brand clothing in the medium and long term, benefiting from the continuous improvement of urbanization rate and the upgrading of consumption brought by the increase of residents' income. Investment Value.

This week, AI consulting released the relevant data of clothing online shopping market. In 2011, the size of China's clothing online shopping market is expected to reach 204 billion 900 million yuan, up 94.7% compared with 105 billion 240 million yuan in 2010. In 2011, the size of China's clothing (000902) retail market was 14370 billion yuan, and the penetration rate of clothing online shopping was 14.3%.

We believe that the growth rate of apparel online shopping market in 2011 was slightly higher than that of last year's 92.86% of AI's consultation, which mainly benefited from the crowding out effect of clothing price rising in the second half of last year. Looking back at the last round of economic adjustment (2008-2009 years), compared to the obvious slowdown in the growth rate of the industry, the clothing online shopping is showing explosive growth (see our October 16th clothing online shopping depth report "electronic commerce - the new battlefield of traditional costumes"). Therefore, we continue to look forward to the market prospect of clothing online shopping next year. Perhaps the end of this round of economic adjustment is the day when the basic competition pattern of clothing online shopping in China is formed.