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    M & A Achievements Channel?

    2011/12/27 13:30:00 5

    Channel BELLE Adidas Reebok

    Recently, there was news that

    BELLE

    Two major international mergers and acquisitions

    Children's shoes

    After the brand, it plans to acquire Shenzhen leading sports goods Co., Ltd.

    Leading sports is the largest sports brand agency in Southern China, with Nike.

    Adidas

    Reebok, Kappa, Puma and other 9 products.

    The business area covers 35 cities in 5 provinces such as Guangdong.

    At present, domestic sporting goods retail channels are dominated by BELLE international and Baosheng international, and the acquisition will intensify.

    Women's Shoes

    The two giants of BELLE and Baosheng contend for hegemony.


    After the news, BELLE reiterated its buying rating, and Goldman Sachs said that the acquisition would help BELLE enhance its scale efficiency and enhance its bargaining power.


    One of the big business logic is acquisition.

    These two years are the window period for Chinese enterprises to concentrate on listing. The listed companies are basically the top three in the industry or subdivision industry.

    The industry will be integrated through acquisitions and mergers in the next few years.

    Walden International Su Renhong


    Adidas and Nike are already in the hands of BELLE in the near 70%~80% retail channel. BELLE almost monopolizes the retail channel of the two major sports brands. Maybe next time we will talk about China's agent with Adidas.

    The next domestic sports tycoon is probably not BELLE.

    Retail brand commentator Lin Yifan


    From the valuation point of view, sports distributors should not enjoy the valuation of shoes.

    First, total assets are heavier and stocks are easier to depreciate.

    Second, the risk of rising costs is even higher.

    But BELLE's shoes are so rare in the world, so it is necessary to take this kind of M & A from the perspective of total profit growth, though it is not necessarily a good thing to improve from the perspective of PE.

    - easy investment partner Chen Chen


    The value of BELLE should be calculated separately from the parts of the shoes and sportswear. The increase in the proportion of sportswear may lower the total PE, but the total value of the company will increase.

    Moreover, after taking the lead, it has a positive effect from a market perspective.

    Uncertainty is the ability of BELLE to integrate and explore synergies.

    Shanghai financial circles Ricky


    If BELLE is profitable, it is true, but its sports part can only be said to be continuously pfused.

    The real source of BELLE's profits is in leather shoes (apart from proxy brands).

    Sporting goods are resources for big stock markets.

    If you want to really profit from sporting goods, or to join hands with Baosheng, forcing N&A to reduce its supply cost, it is the solution.

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