Guangzhou, The Most Trusted Brand Of Fashion Industry In China

Business category

Under the promotion of the Guangzhou municipal government's "east to South extension" urban planning, the Kecun Kecun commercial circle has gradually matured.

As the only shopping mall in the business circle, Liying Plaza is also developing.

From the A area to the opening and upgrading of C District, and to the debut of Cyberport in D District, through 7 years of operation and precipitation, Liying Plaza has been pformed from a community shopping center into a regional shopping center.

"We have a display surface of up to 600 meters, but the depth is not enough, resulting in" heart "jumping power is not enough.

He was the elder statesman of Tianhe City and later.

However, Wu Zedan regarded this congenital deficiency as a distinct feature of Liying square, and created a brand new orientation for Liying Plaza, the chief lifestyle of Guangzhou.

In addition, Zhuyun, behind the C area, is about to invest heavily in the creation of a cultural and creative industrial park with the theme of cinemas, film production and animation city.

With the gradual saturation of the traditional business circles such as Beijing Road, upper and lower nine, Tianhe and so on, the huge business opportunities in the northern business circle of Guangzhou avenue have become the new favorites that businesses scramble for.

According to Baiyun District, the general layout of the commercial development of "one axle drive, multi-level radiation and multi node support" will be built. The Guangzhou commercial circle in the east section of Baiyun District will create a "commercial promenade".

With the multinational retail giant Tesco Tesco, Jusco, trust mart, and local commercial retail enterprises such as Guang Bai department store and modern department store, the community level business circle of a 700 thousand consumer group in Guangzhou Avenue North business circle has been formed.

But in the business circle, Jiayu Sun City Square and Jiaren Plaza, holy land square and Plum Garden Shopping Plaza have already formed the trend of "four points of the world".

In terms of layout, Jiayu Sun City Plaza has main shops, such as Jusco, Suning, Jinyi international studios, children's parks and special theme restaurants, which are distributed at the two ends of the middle initiative line of the shopping malls.

Jiayu Sun City has proposed the concept of creating a one-stop community shopping center to ensure the needs of nearly 20 real estate residents to eat, play, buy and enjoy.

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China's first "interactive" boutique in China

It is located on the five floor of China Plaza, with a single floor area of 15 thousand square meters, making Chinese department store the largest floor and the largest single department store in the country.

After being acquired by Guangzhou Xinxing industry, Zhonghua department store was pformed into the first "interactive" boutique department in China. Since its opening in late September last year, the brand portfolio has been adjusted and upgraded. It now covers nearly 200 brands, including gold jewelry, cosmetics, footwear, men's and women's clothing, sports and leisure products, and home children's clothing.

In addition, Zhonghua department store highlights the interaction among its members.

In the shopping mall atrium, there is an automatic LED screen, which can change the scene according to different seasons or even customers' mood. The costumes and collocation photos of customers can also appear in each member's DM album. In addition, there are also self-care VIP rooms and intimate BB nursing rooms, and semi enclosed ladies' underwear areas.

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Plaza Plaza home fashion experience shopping center

Based on the Plaza of Tianhe business circle, the banner of "experiential marketing mode" was built on the day of opening.

This is known as the largest single shopping center in Asia, with a total construction area of 420 thousand square meters, which integrates shopping, leisure, entertainment, catering, sports, tourism and business.

With the competition of Tianhe business circle entering the white hot stage, the good Plaza is the highlight of this year.

In the fast fashion side, besides the introduction of the trend fashion theme store NOVO Guangzhou first store, the 9 brands of H&M group and INDITEX group, which belong to ZARA, have opened the first store in Guangzhou.

In addition, the proportion of catering function has increased year by year, breaking the international shopping center catering accounted for 15% of the gold ratio.

In addition, he is also rated as the 4A grade commercial tourism demonstration area, becoming the first shopping place in Southern China.

Reporters found that the "Asia experience capital" has been quietly changed to "family fashion experience center".

Oriental Po Tai Guangzhou pioneered "non MALL" shopping center

As the "non MALL" format of Guangzhou, the new appearance of dongbaotai shopping plaza adds more vitality and potential to the east railway station and even the Tianhe business circle.

It is located in the 100 thousand square meter Central Ecological Square of the eight cities of Yangcheng, "Tianhe Piao silk". It is the only commercial body in Guangzhou that has a large green leisure square.

Dongfang Baoshi shopping plaza breaks the traditional Shopping Mall's pursuit of maximizing business space, increasing the proportion of entertainment, catering, leisure and other formats, and jumps out of the current pure shopping style frame design to perfect the landscape, leisure area and shopping space perfectly.

At present, orient Bao Tai has attracted many famous brands at home and abroad, including Guangdong's largest auspicious Island flagship store, Japan's fast fashion shop, UNIQLO, EMI, ONLY and other famous brands.

Clothing category

He appeals for the strong brand of "energy woman".

Manifen has been in a low-key operation for 15 years in China's underwear market, ranking the first in 9 consecutive years.

Over the past decade, Manifen and some dozen world-class enterprises and organizations have gone relatively far ahead in terms of smart materials, environmental technology, fashion and so on.

In 2011, Manifen pioneered the concept of "energy woman", which was popularized in key cities throughout the country.

Whether it is early stable and steady sales, the product is king of the product, or now the successful pformation of internationalization, appeal for "energy woman" strong brand, Manifen has been trying to take the lead in the underwear industry.

This year's brand positioning is clear, not only for the enterprise to win the international vision and development blueprint, but also provides a good reference for the whole industry and even the domestic consumer goods market.