In 2011, Two Hundred Million Netizens Per Capita Online Shopping Exceeded 3750 Yuan.
In the first three quarters of 2011, online shopping volume was 536 billion 600 million yuan, and Taobao accounted for 90% of the market share.
People buy the most clothing and 3C products online.
Consulting firm Erie released the report in the first three quarters of 2011.
network
The volume of shopping is 536 billion 600 million yuan, and the online shopping market in 2011 is expected to exceed 750 billion yuan.
Among them, Taobao made a trading volume of about 390 billion yuan in the first three quarters of 2011 with a market share of 90%. In the B2C market, Taobao mall took about 50% yuan share in the paction volume, Jingdong.
Shopping Mall
The share increased from 15% to 18.6%, and the paction volume was about 19 billion yuan.
China Electronic Commerce Research Center released the report forecast: in 2011, the number of nationwide online shopping users will reach 200 million, reaching 193 million.
The average cost of the 750 billion yuan is more than 3750 yuan per person per year.
The most popular online shopping products are
clothing
Ornaments.
According to AI consulting and monitoring, the largest online shopping online shopping market will reach 204 billion 900 million yuan this year, up 94.7% from 105 billion 240 million yuan in 2010, accounting for 26.4% of the total online shopping.
According to the data from Analysys International, sales of 3C products accounted for more than 17.8% of the total online retail sales in 2011, ranking second after clothing.
The proportion of online shopping accounts for the total volume of consumer goods in China is still not too high, but it is on the rise.
According to the statistics of China's National Bureau of statistics, the total retail sales of consumer goods amounted to 13 trillion and 81 billion 80 million yuan in 1-9 months in 2011.
this
Meaning
In 2011, online shopping accounted for less than 4.2% of the total retail sales of consumer goods in China.
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