PEAK'S High-Profile Entry Into The US Market &Nbsp; Product Internationalization Opens The World.

Half a month ago, the PEAK store appeared in large stores in Losangeles, USA, and was well known to the world with a large area of nearly 300 square meters.

The opening of business circles

The past 2011 was undoubtedly a very important year in the process of PEAK's internationalization. In early February 17th, it set up a subsidiary in the United States of America. At the end of December 15th, the flagship store in the United States officially launched the trial operation, and launched the entity store into the home of Nike, becoming the first of its kind in Losangeles.

At present, there are only two brands of Chinese sports brands that have announced their entry into the US market, Lining and PEAK.

What's different is that Lining's focus is on the field of electronic commerce. PEAK opened the physical store at the end of the year and went deeper into the US market.

Reporters learned that PEAK's flagship store is located in the West field store in Losangeles, the first PEAK flagship store in the United States, officially launched in December 15, 2011. It is located on the two floor of Westerfield shopping mall, and is located on the same floor as Footlocker, Footaction and other famous sporting goods stores, covering an area of 274 square meters. It is a PEAK store with the concept of basketball.

How much is the investment of this flagship store? Liu Xiang, deputy director of PEAK group's public relations department, told reporters that Westerfield shopping center is a very mainstream and influential shopping mall. The rent is higher than that of the domestic second tier cities. The location of this flagship store should be said to belong to the "test water pioneer", but another store which is also preparing for the flagship store is basically ready, and it should be available in February.

Product internationalization

In fact, PEAK's foreign franchised stores have long existed, and the brand acceptance has been increasing. This has nothing to do with its accurate sponsorship marketing. The Asian Games in 2010 and the Universiade in 2011, from many countries in Central Asia and the Middle East, wear PEAK shoes and clothes to enter the field and compete. The most successful events are Serbia's basketball, Iraqi football and other events, which have earned enough eyeballs with small cost.

This time officially used products to enter the US market, which is also the accumulation for many years.

"From the initial launch of the rocket team to the official partner of the NBA alliance, the 16 star NBA stars signed with PEAK has become a very valuable resource."

Liu Xiang told reporters that because of the great differences between consumers' preferences, habits and market competition between the two countries, the sale expectation of flagship stores is more expectation.

Therefore, the main products of the early stage are PEAK's 16 endorsement stars' signature boots, the most impacting TEAM section and the non signature sneakers recognized by the stars. "Each star has its fans, and its team has a large number of fans, plus the attraction of Chinese elements, so that more Americans can enter the flagship store of PEAK, so we will know what products they really need."

According to the introduction, PEAK American subsidiary chose to set up in the city of angel, Losangeles, a metropolis that collects world culture, fashion, technology, trade and other centers. With the fastest acceptance of international cutting-edge information, it will make use of local superior resources and advanced concepts to create brand core value for PEAK from aspects of product research and development, market expansion and talent introduction, so as to enhance brand competitiveness and deepen PEAK's internationalization logo again.