Great Cause And Great Future

Banners are fluttering and drums are singing. On December 26, the third general meeting of the Shishi Textile and Garment Chamber of Commerce was held in the Shishi Fashion City Art Exhibition Center. After all director Tian Qiming, Chairman of Attenborough (China) Co., Ltd., was elected as the President of the new Board of Directors by voting.

Recalling the past: brilliant 15 years

From 1997 to 2011, with 15 years of transformation and 15 years of glory, from nothing to existence, from worry to joy, from weakness to strength, "Fujian style clothing" with Shishi as its origin has now become one of the most important clothing sectors in China, keeping pace with Jiangsu, Zhejiang and Guangdong. "Old Clothes Stall", "Shishi Sewing Club", "Buxu Lane" record the golden age of "embryonic" Shishi clothing; "Processing with supplied materials" and "OEM" witnessed the hard times of "starting" of Shishi clothing; "Brand operation", "terminal expansion" and "marketing" show the great potential of Shishi clothing development. The title of "China's famous leisure clothing city" is the best carrier to interpret the development history of Shishi textile clothing.

Since the late 1980s“ government The mode of "setting up a stage and enterprises acting" to boost the development of Shishi's textile and clothing industry began to prevail. The colleagues of the Chamber of Commerce of Clothing Industry together "went south and north", from Beijing, Shanghai to Wuhan, Chengdu to abroad, from "Canton Fair", "Shanghai International Textile Surface Accessories Exhibition" to "China International Clothing Expo", "China International Fashion Week" to overseas exhibitions, There are Shishi Chamber of Commerce everywhere, and the "Haishi Expo" and "Haixi International Fashion Week", which grew up with the Chamber of Commerce, let the world witness the power of Shishi clothing.

Shishi is also a dynamic fashion frontier. It not only holds the "April 18" International Fashion Week every year and the new "Haixi International Fashion Week" in the past two years, but also transmits the latest fashion trends to the industry and the fashion industry, releasing many fashion brands. "Four places across the Taiwan Straits", famous fashion designers from Europe, America, Japan and South Korea compete on the same stage in Shishi. Mr. Kabin, Ji Wenbo, Zeng Fengfei Liu Xiaofei and other winners of "China's Top Ten Designers" and "Golden Summit Award" from Shishi are important forces of Chinese fashion; Dai Xiaoyi, Liu Duo, Shan Jingya and other domestic supermodels also went to the world from the platform of Shishi; Attenborough has released fashion trends on behalf of Chinese casual men's wear at China International Fashion Week for many consecutive years. During the annual Haibo Expo, the release of the fashion trend of surface accessories is also inspired by Shishi, and it faces the whole country. Therefore, Shishi has become China It is truly a city of fashion and clothing.

Now: Design Fashion

"Shishi's textile and clothing industry is at an important juncture of transformation and upgrading. Its path is to follow the path of design, research and development, develop in the direction of personalization, fashion and high-end, promote the transformation of enterprises from 'making products' to' making culture ', and build Shishi into China's' Milan'." This is October 25 this year, The city leaders sent their message and determination to the future of Shishi textile clothing when they participated in the 2011 China International Fashion Week (Spring and Summer 2012 Series).

In the middle of November this year, Wang Qing, honorary chairman of China Fashion Designers Association and director of Beijing International Fashion Week, led a research team composed of doctors and postdoctoral fellows to Shishi, and joined with Attenborough, Willancy, Gage, Langdao The chairmen of many Shishi enterprises, such as Jinyuan, discussed "how to accelerate the transformation and upgrading of Shishi's textile and clothing industry and truly become 'Milan of China'". At the symposium, several specific and operable constructive suggestions were put forward, such as creating a cultural clothing creative park similar to Beijing 798, providing a good development stage for talents outside the production field, and creating a high-level, high-level and multi-level clothing The industrial park can not only meet the land demand of creative enterprises, but also provide a good living and working environment for garment industry personnel; Establish enterprise headquarters areas like Guanyin Mountain and Wuyuan Bay, and optimize the "soft environment" of Shishi. All these are paving the way for the development of Shishi textile clothing.

Now, some representatives of the "Shishi Brand" seem to have begun to dig deep into the brand's cultural influence. The most direct way is to show at the four major international fashion weeks. In 2007, Yang Ziming and Ji Wenbo of Kabin created their own history, and won the world's attention for Fujian style design. One went to the release stage of New York Fashion Week and the other went to Milan Fashion Week, becoming the "first man in men's wear in China". In September this year, Wu Qingqing, a Fujian style designer, came to New York Fashion Week with the VLOV brand. Whether Mr. Kabin, Ji Wenbo or Wu Qingqing, they have demonstrated China's design power to the world with external models and an international stage. This expansion of brand cultural influence is the most direct, effective and vivid.

Exhibition hope: great cause and great future

"Great cause and great future for everyone" is an important core concept of Shishi Textile and Garment Chamber of Commerce, which relies on everyone to create a great future on the basis of great cause.

As the new president, Tian Qiming led the member units of the Chamber of Commerce to collectively propose "zero salary arrears", which is not only the embodiment of entrepreneurs' social responsibility, but also the basis of Shishi's "second entrepreneurship" in the textile and clothing industry. At the same time, in order to give greater play to the guiding power of the industry, the Chamber of Commerce has set up "Shishi Textile and Garment Chamber of Commerce Industry Auxiliary Public Welfare Fund", which is used for social public welfare undertakings such as helping the needy and helping students in the industry, and set up a public welfare department in the framework of the Chamber of Commerce to carry out public welfare undertakings to the end. "The Chamber of Commerce is about to do practical things for enterprises and make contributions to the Shishi textile and clothing industry." For the next work, Tian Qiming said that, in addition to clothing design, it also includes production process design, talent design, brand operation design and other aspects to create a creative "industrial chain" with diverse consumer group design and in line with the development of modern scale enterprises. At the same time, the Chamber of Commerce also cooperated with China Textile Entrepreneurs Federation, China Textile Industry Federation Testing Center, China Textile Information Center, National Textile Product Development Center, China Fashion Alliance, Bank of China Limited, China Minsheng Bank Co., Ltd company Shanghai Pudong Development Bank and the Chamber of Commerce signed a strategic cooperation framework agreement and a bank credit agreement with a total amount of nearly 6.5 billion yuan, which not only ensured the extension of national cooperation projects, helped Shishi upgrade the entire "industrial chain", but also took precautions to find a good connection and integrated various elements.