Actively Respond To Pformation Challenges

You can always see the most prosperous streets in the United States.

The good times are not long.

Don't mention GAP. It reminds you of Clinton's gossip girl Lewinsky's blue skirt. At the most brilliant time of GAP, its market leader status can not be shaken.

The turning point occurred in 2003.

Fast fashion brands like ZARA and H&M are rising rapidly. For the traditional route GAP, collecting materials, brewing design, mass production, and global distribution, these two or three months are enough for ZARA to refurbish several rounds.

Fashionable and cheap, which used to be the positioning of GAP and its magic weapon, is now borrowed by H&M and ZARA, plus a new winning secret - fast.

Catch the fashion trend of top brands and integrate into their own design elements. Finally, the cycle is 21 days in H&M, 12 days in ZARA, and 90 days in GAP.

Bright and beautiful

The huge body has made GAP's giant in the apparel industry difficult.

Under all kinds of difficulties, overseas markets and Internet sales have become GAP's last straw.

The apparel retail giant announced that it will adjust its market strategy.

The company said it would shift the focus of the GAP and Banana Republic brand to the expansion of overseas businesses in the future.

GAP subsequently created the first online retail brand Piperlime, which enabled the company to enter a new stage of development.

GAP's online business and international business show strong growth potential. Despite the downturn in the US economy and consumer market, GAP's store sales have declined, but its online sales business has increased considerably.

Pursuit of victory

Consolidating their position, the pace of development seems to have become more lightsome, so GAP has focused on how to pull customers back to the retail store.

The most distinctive feature of GAP is to encourage customers to touch and try. The layout of the store is very attentive, and some arrangements are arranged. Such a close service allows consumers to completely abandon the store that hangs "No Touching" on their clothes.

The GAP company's close attention also lies in the use of RFID tracking system for effective management of sales terminals.

After that, its marketing promotion also came from all over the world.

GAP can be said to be the master of marketing. In the time of pformation, GAP invited all kinds of superstars to endorse its products, and there are countless marketing events that affect them.

In recent years, the most influential one is in a shop in Vancouver, Canada. In a period of time, all the devices in the shop have turned upside down, giving rise to the illusion that they are being turned upside down.

This series of measures has allowed GAP to grow against the environment in a depressed market.

Change the future

Everything in the world is constantly changing and competitors are emerging one after another. So for an enterprise, there is no future without change, and many enterprises have also tasted sweetness because of pformation.

Hongda Electronics has pformed from the original OEM to building its own brand HTC, and is selling well all over the world.

There is also a domestic brand, FAW liberation, which changed the image of past trucks and made a perfect turn into the car market.

We can see that the old myth, the communications giant NOKIA, and the clothing company Esprit are all sitting on the cusp of laughter watching other competitors fight, and forget that they are also in the war, leading to the crumbling, if no action is taken to innovate and change, they will also become a meteor fall.

High places are cold, so all enterprises should have the spirit of GAP to innovate and dare to change, so that they can grow and expand.