Wenzhou Footwear Exports Continued To Improve In 2011

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In terms of consumption, before November last year, the total retail sales of consumer goods in the whole city reached 160 billion 116 million yuan, an increase of 18.2% over the same period last year.

The average cost per person in Wenzhou is about 17 thousand and 700 yuan, which costs more than 1500 yuan per person per month.

In terms of exports, the total export volume of the city was 16 billion 546 million US dollars in the first half of November last year, an increase of 25.96% over the same period last year.

From the total value of imports and exports, the total amount of US $19 billion 619 million has exceeded that of the previous year.

In terms of investment, Wen and enterprises have intensified their efforts to "go out". The total investment of the Chinese side is 66 million 770 thousand US dollars.

Monthly consumption is approaching 15 billion yuan.

For Miss Xu, who is keen on fashion, last year, she suddenly lost a lot of traffic expenses due to shopping.

"Before going shopping regularly in Shanghai and Hongkong, there is a lot of traffic expenditure."

Last year, she became Wenzhou's wealth shopping center, Yintai.

Since last year, international retail giants and famous brand products have been competing for the Wenzhou market. Such a high-end consumer group, such as Miss Xu, has been returning to Wenzhou for a long time.

According to statistics from the industry, as of last year, there are hundreds of international brands in Wenzhou department stores. Among them, the Wenzhou Fortune Center has brought together more than 100 internationally renowned brands.

The upgrading of Wenzhou's department stores is the amount of consumption that Wenzhou residents can afford.

According to statistics, since last year, the monthly retail sales of consumer goods market in our city reached 14 billion 550 million yuan, approaching 15 billion yuan mark.

The total retail sales of consumer goods in our city for the first time exceeded 90 billion yuan in 2007, and the total retail sales of consumer goods in the city exceeded 10 billion yuan for the first time in 2009. The consumption of people in our city has been achieved for 4 years.

Among them, due to the continuous rise in food prices, but also by the diversification of food consumption and the increasing number of people eating out, the expenses of Wenzhou people for eating increased significantly.

At the same time, in the inflation situation, Wenzhou people are keen to invest in gold jewelry because of their demand for hedge.

In addition, online shopping is also developing rapidly.

For the first 11 months of last year, the export volume of US $16 billion 546 million has been analysed by insiders. In February last year, the export data of our city had dropped sharply, due to the influence of the Spring Festival and labor shortage after the holiday. However, there was a positive growth rate in the 6 consecutive months and reached the peak last year in August.

Among them, shoes exports ranked first, totaling 4 billion 326 million US dollars, up 27% over the same period last year.

"Now we do not worry about the order, but we can do what we can according to our production capacity."

Zhu Jianyong, the chairman of Jindi footwear, a large export footwear enterprise, said that the main products of export were women's shoes with a price of about 10 dollars. In addition, the export of leather shoes increased slightly as the EU ended anti-dumping duties on Chinese leather shoes.

Clothing exports amounted to US $1 billion 912 million, an increase of 34% over the same period last year.

Zheng Chenai, President of the city clothing trade association, said that the increase in exports is partly due to the fact that garment enterprises have continuously improved their R & D strength in recent years, so that many foreign trade orders have been pformed from the original OEM (original factory commissioned) mode to ODM (original factory commissioned design). Orders will not be easily pferred to the mainland cities where production costs are even cheaper. On the other hand, in recent years, many enterprises in Hongkong have actively "gone out" to show themselves in exhibitions in Hongkong, Guangzhou and even Europe, and have gradually accumulated a lot of customer resources.

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In addition, in the new round of trade protectionism revival of the international trade environment, Wen enterprises still maintain rapid growth in foreign trade, we must attribute to the ten years of WTO entry, and experience accumulated in the face of international trade disputes.

Especially in June last year, the lighter products produced by Wenzhou modern industry and Trade Co., Ltd. were allowed to enter the Japanese market.

This is the first certified company in China's metal lighters industry after the implementation of the CR code in Japan.

The global "warm" surname is broader.

At the beginning of last year, Wenzhou actively pursued the pilot project of "personal overseas direct investment", which allowed Wenzhou capital to grab a lot of attention.

Wenzhou's overseas investment continued to maintain strong growth momentum, and overseas "warm" surname world is becoming wider and wider.

Wenzhou's clothing industry's first overseas e-commerce outlets have been doing well since last year. Since the trade representative office has been put into the fashion capital of Italy, after the overseas delivery and overseas settlement, Wenzhou garment enterprises have developed the first order of foreign trade directly.

In fact, from the opening of Wenzhou's first overseas Chinese Commodity City in St Paul, Brazil, over the past ten years, Wenzhou has successively held 17 overseas commodity cities in Russia, the United Arab Emirates, the United States, Holland, the United Kingdom, Chile and other countries, leading to a large number of exports of domestic products.

In addition, some enterprises directly moved their production lines overseas, and set up overseas economic and trade cooperation zones or industrial parks.

The Kangnai group established the usurusk economic and trade cooperation zone in Russia, and built the shoemaking base overseas. At least, the sales volume increased by more than 20%.

At the same time, Vietnam Longjiang Industrial Park, Tongling science and technology group, American Industrial Park, Uzbekistan Republic Peng Sheng Industrial Park, Zhejiang hash Africa free trade area and so on, all showed the strength of Wenzhou investment.

In the newly released "open city economic development plan of 12th Five-Year", our city plans to develop some influential local multinationals at the end of 12th Five-Year, making significant breakthroughs in investment in productive enterprises, R & D centers and resource development, so that the amount of overseas investment in China will be 1 billion US dollars in 5 years.