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SWAROVSKI Creates Crystal Shoes For Michele Lee

2012/1/16 16:26:00 25

STUART WEITZMAN supports. SWAROVSKI The elements combine the creative power of the seven strands: the international superstar miss Michele Lee and six hot Chinese designers Qiu Hao, Kim Yu Yu, Wang Peiyi, Zhang Chi, Masha Ma and Deng Zhuoyue jointly launched the most brilliant charity project in history: "flash 7X1" ("Magnificent 7"). The six designers used miss Michele Lee as the goddess of inspiration, especially using SWAROVSKI elements to design a unique one. clothing It is displayed by Miss Michele Lee and is being auctioned online to raise funds for JMJ CHILDREN S CHARITABLE FOUNDATION, Hongkong JMJ. With the wide popularity and tremendous influence of the participants on the Internet and the huge penetration of the Internet platform, through the interaction of social media, "flicker 7X1" has received strong support and generous donations from all sectors of the community.

Michele Lee and six Chinese designers

Since its launch, the project has achieved unprecedented success and extensive support. In just two weeks, the online click rate has exceeded 100 million. Stuart Weitzman, a reputable international shoe designer, is also very concerned about this charity event. Stuart Weitzman expresses miss Michele Lee, the goddess of goddess who appreciates the "flash 7X1" charity project. In addition, Stuart Weitzman commends the constant exploration of SWAROVSKI elements in creation and art and inspires infinite inspiration. It has always been the creative choice of the top designers in the world, and often designs shoes with crystal elements. This time, it is moved by the spirit of the brand to actively practice social responsibility. So thousands of brilliant SWAROVSKI elements have been used to create a pair of unique crystal shoes. brand It is used as a charity auction.

SWAROVSKI elements inspire unlimited creativity

Since 1895, SWAROVSKI has always been the first choice for designers in the field of crystal elements, and has 116 years of brilliant history with the world's top designers. At the same time, SWAROVSKI is honored to be able to add the following young designers from China's Hongkong and the mainland to the cutting-edge young designers: Qiu Hao, Jin Chongyu, Wang Peiyi, Zhang Chi, Masha Ma and Deng Zhuoyue. Each designer selected the most inspiring crystal element from the SWAROVSKI elements masterpiece series to create. Miss Michele Lee, in addition to being a key figure in this project, has personally designed an elegant work with SWAROVSKI elements. It not only selects a crystal element created by a brand and Christian Dior in 50s, but also integrates it with her favorite retro clothes, and uses SWAROVSKI elements to create paintings called "love and hope", and designs the iPhone4/4S mobile phone shell with SWAROVSKI element as a charity sale in person in Dior. Michele Lee said: "I use simple lines, the activities referred to as M7 to spell out a house like pattern, and the number 7 part of the special use of the rainbow tone, like a promising eaves"; the house wrapped in a love, symbolizing loving care for everyone, so that our next generation can grow in a loving environment, even if faced with any difficulties or adversities, it can still send out a rainbow like light, face it positively, and relay the love and torch to make the world better.

Unique and comprehensive online platform fashion activities

SWAROVSKI element "flicker 7X1" project (Magnificent 7) can focus on the latest trend of activities through micro-blog website and micro-blog of all participants. Through the website and mobile phone program, the public can make one dollar donation to the JMJ children charity fund every time, and the SWAROVSKI element will donate one dollar at the same time. The name of the donor will be displayed on the public crystal wall. In order to encourage more good hearted people to participate, the successful donors have more chances to win a iPhone 4S phone and the iPhone4/4S phone shell designed by Michele Lee to adopt SWAROVSKI. Finally, the brand will use the equivalent amount of the final donation and the SWAROVSKI elements that micro-blog forwarded to the activity message to create a shining classic as an eternal memory.

About international shoe shoe brand designer Stuart Weitzman

Stuart Weitzman, the famous footwear designer in the US, is famous for its gorgeous evening wear shoes. It is highly praised by the British Princess Kate Middleton and a group of famous Hollywood stars. These include: Angelina Jolie, Eva Mendes, Jennifer Aniston, Jessica Jessica, and so on. And Stuart Weitzman every year for the Oscar Film Festival designed a series of senior evening shoes, is one of the hot words in the city.