How To Innovate And Break The High-End Hotel Dress Culture

As a high-end hotel

As an advocate of high-end hotel costumes culture, Mr. Chen Yuhao, the industry's most low-end fashion designer, is the first representative of China to engage in fashion design and study the culture of high-end hotel clothing.

For him, clothing design is more of a dedication to beauty, a release from the heart of creativity, and the honor of the ten masters of Chinese professional wear. He has always said humbly: "this honor is the honor of the team and the honor of the whole company's efforts. I am just an emissary, bringing the best costume design to the high-end hotel to make some modest contribution to China's high-end hotel culture."

Adhering to this idea, he and his

The first travel network. China Travel News bears a slight smell.

The author: as one of the earliest representatives of fashion designers in China, what prompted you to regard high-end hotel dress culture as a research field?

Chen Yuhao: the garment industry in modern China has been developing for more than 30 years, and the generation, shaping and development of Chinese high-end hotels are only a few decades.

More than ten years ago, Chinese hotels also produced too many star rated hotels, but at that time more foreign markets were imported, imported hotel brands, imported professional managers, and even imported ones.

I: in your ten years of high-end hotel dress design, what role do you think Hotel costumes play in the whole hotel at this stage?

Chen Yuhao: with the rapid development of China's economy, high-end hotels in China have sprung up all over the world. The personalized design of the hotel, luxurious quality, close service and extreme details are all showing splendour. At the same time, the high-end international brands have also accelerated the pace of development in China. For example, the internationally renowned Starwood hotels (Starwood Hotels Group) has reached more than a dozen hotels in China from 2011 to 2012.

In this case, the high-end hotel hardware competition has become increasingly fierce. However, the hotel dress as a hotel's soft power has not yet been given due attention.

The personalities, uniqueness and cultural details of high-end hotel costumes are the most direct manifestation of the hotel's mental outlook, which is one of the most attractive items in the soft service category of hotels.

Once a hotel manager saw me in his overall dress and dress, he sincerely told me: "it seems that the overall design effect of our hotel clothing is very good. Now when customers walk through all parts of the hotel, there is a warm smile from a well dressed Hotel person. This really adds a lot to the Hotel." therefore, if the hotel clothing can complement the overall culture of the hotel, it can better reflect the high-end and unique service of the hotel attentive and meticulous service, display the cultural concept of the high-end hotel in detail, and better reflect the soft service of the hotel.

Author: what do you think is the reason why the high-end hotel clothing design is not satisfactory?

Chen Yuhao: now the high-end hotel clothing is not necessarily high-end, although many CEOs have begun to attach importance to the design of the overall dress, but at the same time, many general managers have complained to me that the current hotel costumes designers are too few, and the design they often take out is often the same with no characteristics.

I think we should look at this problem from two aspects: first, as a hotel is divided into stars, designers also have different levels and different positioning.

The refinement of the market has also led to the refinement of designers, high-end designers to design high-end hotels, and low-end designers to design low-end hotels. The market demand is different for designers' needs.

If a general manager of a high-end hotel must invite a designer who designs a low-end hotel to imagine himself.

The author: then how do you position different hotels in the process of high-end hotel dress design? How do you show the difference between each hotel dress?

Chen Yuhao: when I pick up the design items of each hotel, I first communicate with the head of the hotel and decide if my design is in line with his position.

If it fits, then I will let my design team carefully study the cultural characteristics of the hotel, including the hotel's regional characteristics, humanistic spirit, business positioning, consumer groups, hard clothing and soft clothing style, and then enter the design stage.

If we design Sheraton Hotel's overall dress design, as an international high-end hotel group management hotel, he has a very mature management system and market positioning, for the overall style of clothing design has a clear design context, so that designers first respect the design standards of their own brands, but also ingeniously integrated into the design features suitable for local culture, suitable for the national clothing characteristics.

We should fully demonstrate our design concept in terms of international brand, national characteristics and enterprise ownership, so as to embody the international and national character of the brand and achieve the perfect unity of individuality and generality.

The author: in the last year's national Turist Hotel service skills competition, the first team of Zhejiang team's overall costumes were designed by yourself. As a chief designer, how did you locate this series of fashion design ideas?

Chen Yuhao: we represent the Zhejiang Provincial Tourism Bureau to participate in the national competition series dress design. It is conceived by the Hangzhou Xizi hotel as a situational hotel. The Xizi hotel is also known as "Wang Zhuang", as the representative team of Zhejiang province. It has always been hosted by heads of state and foreign leaders, and has become a famous high-end hotel in Zhejiang after opening up.

At the beginning of my conception and design, I wandering in the beautiful building of Wang Zhuang, making a comprehensive combing of Zhejiang culture and Wang Zhuang culture, holding the service concept of "open Zhejiang and fashionable Zhejiang welcomes you", and established the overall design idea of the overall dress design with international, national and regional characteristics while standing in Zhejiang.

Combined with Wang Chuang's unique cultural details, historical and cultural atmosphere, and fashionable and beautiful new era positioning, the name of this series of clothes is finally determined. The design of this series of clothes breaks the inherent frame mode of the current hotel costumes. It not only emphasizes the formal beauty of the single dress, but also emphasizes the integrity and continuity of the overall dress design based on the whole, showing the unique individuality and uniqueness of the overall dress culture.

Finally, the dress design of this series was praised by many sides after the competition, and was invited to be presented to more guests as the new overall dress design of Xizi hotel.

Now, when guests stay in the pavilion of Wang Zhuang's pavilion, it is the rich artistic experience of the series of "Lotus Pond Moonlight".

The author: in the future hotel dress design, what kind of design concept will you and your design team better reflect the high-end hotel dress culture?

Chen Yuhao: design with the eyes of discovery.