Local Sports Shoes And Clothing Brands Are Implanted In Fashion Street Elements.

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Street sports are being pursued by a large number of young people. The market potential is huge in the future. "In the United States, sales of clothing and shoes related to skateboards, which are only one of the elements of street culture, have reached 4 billion 400 million dollars a year."

According to the US media survey data, "Street Sports" have become the mainstream of the market.

The key is that at present, there is no leading brand in the street sports market in China, and shoes enterprises can enter low cost and occupy certain inherent advantages.

In the two huge consumer groups after 80 and 90, simple sports elements are no longer suitable for their needs, and cultural elements such as graffiti, hip-hop, animation, B-BOX, skateboards, street basketball and so on, which represent fashion and fashion business culture elements, are becoming their social recognition symbols.

Demand determines the market, brand culture must integrate into brand, integrate products and integrate into society.

Through cultural exhibitions, we will further promote street culture, promote the progress of street culture in China, and ultimately achieve the goal of building street sports brand, provide street sports equipment for consumers, create a brand life for Chinese street young fashion crowd.

From the perspective of "respect for consumers from the bone", it is stated that the failure of quite a few companies in China's consumer goods industry is mostly due to the level of consumer value rather than technology or scale.

Therefore, many industry analysts believe that the form of street culture exhibition helps enterprises to deeply interpret the connotation of street culture and some cultural elements, and is one of the effective ways to integrate brand culture into the society, so that brand culture can be butted with consumers.

For the domestic sports brand, street sports itself is a fashionable and fashionable sport. Therefore, the product series of street sports naturally become an indispensable part of fashion sports brand, and for professional sports brand, it is also a good channel for professional sports to penetrate into the field of fashion sports.

In view of the market space caused by street culture, street sports groups have gradually become one of the key markets of sports brands.

Individual shoe companies choose to locate the street sports field, which is a good reference for many sports brands to seek differentiated marketing breakout. Although such enterprises enter a new market, they will face many challenges and tests from product design to marketing promotion, but at least find a new market for themselves in the industry of homogenization competition.