Shenzhen She 'S Accessories: Exclusive White Collar High-End Headwear Brand Bonus
She 's originated in Europe and became popular in Europe and America.
fashion
With the perfect combination of Chinese traditional culture, we strive to create an international, elegant and fashionable She 's image.
Pick up the international fashion elements, integrate their own design advantages, She 's launched hair accessories, chain ornaments, scarves, brooches, sunglasses and watches and other series of accessories to suit the demand of 25-35 year old fashion white-collar women.
So far, She 's has more than 300 large-scale chain stores, and has been stationed in high-end shopping malls, including Beijing, Shanghai, Shenzhen, Changsha, Chengdu, Chongqing and other large cities, and has entered the international market. At present, She' s has successfully entered the market of the United States, Germany, Georgia, Vietnam, and so on.
Standing at the window of the 18 floor of modern International Building, CBD business district, Shenzhen, there is no more than a glance of fashion capital.
Miss An Qi introduced us to She's jewelry brand operation and determined to be a white collar with the first brand strategic objective.
Fashion media to enhance She's brand fashion taste
"In 2003, She" s Jewelry began to operate brand operation.
China
White collar fashion habits, we have been in fashion media such as "fashion bazaar", "Ruili" and other platforms for brand promotion, but also with many fashion online media cooperation, determined to build Chinese white collar high-end fashion accessories brand.
An Qi, director general of Shenzhen She's clothing chain store company, said.
Opening the beautiful and beautiful life of spring, She 's excellent family pictorial jointly creates the spring charm feast.
When fashion vane turns to spring, the major brands have entered the popular spring issue, giving many friends a brand new season of color and feeling.
Following the 2011 women's day, She 's jewelry and Shenzhen Yitian shopping holiday launched a fashion sharing campaign.
In the evening of March 14, 2011, She s once again entered the Holiday Plaza in Yitian, and presented a sweet spring feast to female friends with the excellent family pictorial, OLE and China sports fitness club.
At the scene of the event, members learned not only the clever trick of sports, but also the fashion knowledge such as daily hair and silk scarf, and so on, conveying the fashion of She s Jewelry white collar.
She 's jewelry also has deep strategic cooperation with fashion magazines such as fashion life magazine, Yue Ren magazine, CeCi magazine, Xin Wei and so on, through the magazine fashion trend to promote She' s jewelry fashion taste and brand image.
We often hold "walking into Xi'an universities" and sponsoring the "Chinese girls" graphic model competition, and cooperate with the media such as China jewelry network, Huayi net, Shenzhen business daily, Shenzhen consumer weekly and excellent home pictorial.
brand
Effect.
She 's Jewelry & shining BAZZAR Star Charity Night
In September 14, 2011, the ninth BAZAAR Star Charity Night was held in Beijing.
More than 400 celebrities across the business, entertainment and cultural circles attended the fundraising. She 's ornaments were specially designed for the "BAZAAR Star Charity Night" for charity.
This is a gathering of superstars, business leaders and international brands. It is also a love show, a contribution to love, a joint effort to support charitable activities, and a She s brand that runs women's accessories. It's a great honor to take part in the theme of "making charity a hope" as a theme to help more groups that need help.
She 's exclusively supports the "Chinese girl" model competition.
In September 23, 2011, the second China girls' graphic model competition finals, hosted by Xin Wei magazine, ended in Shanghai.
The competition was launched in Shanghai in March 16th. It has experienced the sea trials of 16 cities across the country. Tens of thousands of competitors have entered the competition. Finally, 20 competitors have come to the top 20 in the country.
That night, Du Yujie, who came from North China, finally achieved the most brilliant and bright model of the night by winning the "China Girl" award through her own efforts and excellent performance. The runner up and runner up of the contest were won by Huang Shuoqi in North China and Jiang Xingyu in East China.
Managing women
Accessories
As the participant of this event, the She 's brand is the exclusive sponsor of the "Chinese girl" model competition.
She s to celebrate youth in the Universiade
She 's jewelry has been recognized and favored by many students in many colleges and universities. The beauty and fashion of She s jewelry has perfected the style of contemporary college students.
In May 24, 2011, She 's jewelry was awarded the only designated ornament of this Universiade.
Release passion and light youth.
She 's jewelry has become a fine brush for this Universiade.
This is a fashion magazine media penetration and a white-collar fashion party, She 's jewelry has begun to influence the Chinese white collar fashion consumption taste and trend, and driven She' s jewelry into white-collar life.
Many jewelry companies are still unable to find distributors for products, and when they can not find any distribution channels, She "s Jewelry" has more than 300 franchises nationwide. Besides other places such as Hongkong and Taiwan, other provinces and cities have special counters.
Overseas markets expand brand vision
In September 4, 2011, the She 's jewelry store in Dubai was officially opened.
Dubai is a small commodity market in the Middle East. She "s Jewelry" this time layout of Dubai, not only highlights She "s Jewelry" in the Middle East market ambition, but also shows She "s Jewelry" following the American store, Georgia store after another international strategic move.
In 2011, China's jewelry industry was in a dilemma, and the jewelry industry with 70% export-oriented industries was facing the dilemma of shrinking external demand and weak domestic demand.
She 's Jewelry takes the international brand strategy of Chinese jewelry, which is a strategic pformation in the confused era.
But the foreign chain market model has been highly mature. Where is the competitive advantage of She s jewelry before its powerful competitors? With this problem, the Chinese jewelry network editorial group visited miss An Qi, the director of She 's jewelry brand promotion.
"In the past, our Chinese impression of the world was a large processing plant, and She" s as the local jewelry brand has done the best in China, so now is the time to go to the world and show it to the world.
China
It's time for brand image.
As the first brand of white-collar ornaments, it is the first in the hair accessories category, and all the top department stores in China have special counters and exclusive stores.
Now there are nearly ten airports in China, and our products are innovative, unique, and store management is very professional.
Miss An Qi told us.
She 's has always taken the brand line from the beginning. It has never been a processing factory abroad. Our advantage lies in constantly innovating and keeping pace with the times. We spend a lot of money on brand promotion every year and build brand awareness.
In 2011, we were the accessories sponsor of the twenty-sixth World University Games.
For three years, it has won the most favorite ornament Award for Chinese college students, and it has also been appointed as an ornament for the staff of Shenzhen middle bank.
Because She 's accessories are many kinds of products are pure handmade cloth products, artificial is relatively limited, now can provide a limited number of markets, many products are limited edition and personalized.
Today, with the prevalence of fashion accessories, She s jewelry has always adhered to the differentiation strategy in addition to adhering to its own fashion line and taste.
She 's jewelry brand operation strategy really makes the brand's inner fashion culture. From the soft power, we constantly enhance the added value of accessories and accessories. It also lays the foundation of She' s jewelry as the first brand of white collar, and enjoys exclusive brand bonus of high-end white-collar fashion headwear products.
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