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Youth Sports Industry Opens Up A Bright Future Road

2012/1/24 19:56:00 11

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Youth sports industry opens up a bright future road.

By the Ministry of education and China Association for science and technology

guidance

The press conference on "Beijing 2012 International Youth sporting goods and school sports facilities exhibition" jointly sponsored by China University Sports Association, China Middle School Sports Association, world Chinese Sports Industry Association and China Science and Technology Investment Co., Ltd. was successfully held in China Science and Technology Hall in January 9th.

This marks the start of the work of this fair.

The leaders attending the Expo are Mr. Yang Liguo, executive vice president of the Sports Association of China's high school and middle school student, Mr. Wang Xiaoyi, vice president of the China Association for sport and physical education, Mr. Li Jie, Deputy Secretary General of China Association for scientific expeditions, Mr. Cao Chun Chun, Secretary General of badminton branch of China University Sports Association, and Luo Jian, Secretary General of track and field branch of China Middle School Sports Association, and many other first-line media.

This exhibition aims to build a wide platform for technology exchange, trade procurement, brand promotion and competition promotion for young sports industry. It is committed to promoting healthy and rapid development of youth sports industry and actively contributing to the physical fitness of young people.

Starting from teenagers, developing sports market

Despite the fact that many sports industries are still in break even

Linger

But they are still optimistic about the future market.

The success of the Shenzhen World University Games has given people confidence in the future Chinese sports industry. At the same time, they have also seen the love of sports among Chinese teenagers, which indicates a broad market prospect.

In the first half of last year, the general office of the State Council issued guidance on speeding up the sports industry, and proposed that by 2020, a group of sports key enterprises and enterprise groups with international competitiveness will be formed to form a batch of sports product brands with Chinese characteristics and international influence; a sports industry system with a complete range and reasonable structure should be established and a standardized, prosperous and developing sports market should be established.

It is emphasized that a variety of ownership should coexist and form a pattern of competing participation of various economic sectors.

This has given enough space for the development of the sports industry, and the sports market that China has started from the youth has also enabled many companies to look forward to business opportunities in the future.

Industrial leapfrog development is at that time.

The year 2012 has arrived, the youth sports equipment industry and the Chinese sporting goods industry continue to maintain a rapid growth trend. The brand that can succeed from it lies in accurately grasping market opportunities.

The development of sports industry is not only the success of athletes, but also the growth and promotion of sports consumption groups, especially the consumption groups of young people.

The university student sports event is a university oriented, society oriented, and aims to cultivate high-quality and high-level sports talents. Its influence is spread across more than 700 universities and tens of millions of students in China, and has become a showcase for campus culture.

They have more vigorous vitality and more profound development details, thus enriching the sports culture of Chinese college students and further improving their overall quality.

For the development of China's sports cause, it creates unimaginable space.

"Among the 850050 sports venues in China, there are 558044 educational systems, accounting for 65.6% of the total number of sports venues in the country.

Among them, there are 28741 institutions of higher learning, accounting for 5.2% of the number of venues in the education system, accounting for 3.4% of the total number of sports venues in the country.

It should be pointed out that although the number of sports venues in Colleges and universities is not large, the proportion in the education system is relatively low, but the quality is high, and the stadium has the ability to hold large events.

Judging from the development and changes of university stadiums and gymnasiums, great investment and high investment have been made in recent years.

quality

The number of venues increased, indoor venues increased and comprehensive venues increased.

Taking Beijing as an example, Beijing has established numerous comprehensive Gymnasiums in Colleges and universities in order to host the Eleventh Asian Games, the twenty-first World University Games and the twenty-ninth Olympic Games.

Statistics show that in 1990, 19 new stadiums and gymnasiums were built in the Asian Games, and some comprehensive gymnasiums were built in universities such as Capital Institute of Physical Education and Beijing Sport University. In 2001, 7 new venues were built at the twenty-first World University Games. 4 of them were built in Colleges and universities. The newly built venues were mainly comprehensive gymnasiums, such as Tsinghua University gymnasium and Beihang University gymnasium. In 2008, there were 11 new venues in Beijing Olympic Games, 4 of which were built in the areas of "Lai,", ",", "and".

Other cities also build a number of stadiums through the National Games, the city games and the Asian Games, all of which are built in Universities in a certain proportion.

There are more than 55 sports venues in the education system, which are distributed throughout the whole country.

Nowadays, most schools purchase stadiums and gymnasiums and sports equipment.

The amount of procurement is so large that the number of schools that subscribe to so many needs a comprehensive integration of educational system resources to provide services for enterprises and schools, and jointly create a multi win win youth Expo.

Advantages of the youth Expo

There are two important initiatives in this exhibition.

One is on-site campus purchasing and traders purchasing, and the other is promotion activities jointly conducted with Chinese college students and secondary school sports associations.

The goal of enterprises' participation is not only to expand market share, but also to enhance corporate image and brand awareness.

In order to meet the essential demand of the enterprises and to tie the bridge between the supply and demand sides, the organizing committee will invite university sports teams from all over the country and large sporting goods needs of Beijing middle and primary schools to purchase sports equipment at the youth sports Expo.

The organizing committee will also carry out a number of events promotion activities with the general association, bringing the resources and information of the sports events of large and middle school students to the scene, bringing them to enterprises, so that enterprises can see the importance of student events.

"2012 Beijing International Youth sporting goods and school sports facilities exhibition" is scheduled to be held in Beijing agricultural exhibition hall on April 13, 2012 - 15, with an area of 15000 square meters. In the exhibition category and exhibition area, the exhibition facilities are divided into venues, facilities, sports equipment, youth products and outdoor equipment. The youth Expo is committed to building an efficient platform for trade, communication, exhibition and promotion, creating a more harmonious and effective exhibition environment, improving service standards and improving service levels.

In the process of preparing this exhibition, the organizing committee will provide a thoughtful, meticulous and professional service for exhibitors and professional spectators as the top priority of the preparatory work.

In order to ensure the service quality of professional service providers, the organizing committee selects home venues to build service providers, advertising service providers, pport service providers and professional audience organizations in the form of solicitation, so that these professional teams can better serve the youth sports Expo.

service

For professional spectators and exhibitors.

In order to fully embody the new trend of China's youth sports, competitive sports and sporting goods industry in a more diversified form, the organizing committee will organize various competitions and performing activities that include athletics, fitness, entertainment and entertainment during the youth Expo.

Among them are badminton challenge, rock climbing, expansion camp, roller skating, skateboarding, bicycles, hip-hop, and a series of young people's favorite sports.

Finally, we welcome the efforts to develop the youth sports market. We have a long-term strategic vision for sporting goods manufacturers, distributors, domestic and foreign trade dealers, schools, sports professional institutions and sports teams to participate in the exhibition and visit together to build China's youth sports industry market.