Home >

Ten Major Fashion Potential Stocks

2012/1/26 9:33:00 13

??? 日本語 Fran?ais English 中文

Looking back at 2011, there are numerous brands that have sprung up in the retail industry, which not only enrich the retail market, but also bring many fashionable styles to consumers. These brands are brimming with youthful vigor or showing gentlemanly demeanor.

Looking forward to the 2012, a brand with strength, competitiveness and good prospects will surely take a place in the retail market, and will be favored by consumers.

Chinese and Western

...

Which brands will be like a "black horse" and jump quickly into the 2012 retail market and become the leader?

1 Marie n degree Mary

Talk about international high-end fashion

The demand for clothing for young women is increasing, but there are few brands that can bring high-end high-end fashion to young women.

As a high-end young casual women's brand, Marie n degree Mary converged on the world's best designers to create a high-end casual dress for young women.

Marie n degree Mary pays attention to the expression of self personality and the comfortable way of wearing fashionable fashion.

Stunning styling, avant-garde trend, reasonable price and excellent quality bring infinite possibilities to Chinese young women.

As the high-end brand that lounge moves towards the younger market, Marie n degree Mary crosses the age limit, constantly striving for young fashion, and constantly helps women with self-confidence to improve themselves, leading the trend of Chinese leisure fashion.

In December 2011, Marie n degree Mary was unveiled at Beijing new world department store Beijing Chongwenmen. Relying on the strength of the long group, with the experience accumulated by many years in the domestic women's clothing market, we believe that Marie n Mary will also have a good market performance in 2012.

2 VISCAP leads European style and leisure style.

VISCAP, a stylish leisure brand that guides European life, is tailored for the city's upstart.

VISCAP's two series of VISCAP LADIES "and"

VISCAP MEN 'S

It has always been a fashion series that city fashion and new people love and admire.

Compared with similar brands, VISCAP's design concept is to explain fashion with art.

At present, VISCAP owns more than four hundred image shops in more than ten cities including Beijing, Shanghai and Nanjing.

Following the appearance of more than four hundred VISCAP image stores, in 2011, Viske group adjusted its strategic layout and introduced a new strategic partner, Lenovo investment group, to build a strong fashion brand and lead a more high-end fashion wave.

VISCAP Weiss Kai Group has 8 industrial companies, focusing on the R & D, production and brand operation of the fashion industry, and basically formed a self marketing network and affiliate network marketing system.

VISCAP art director Yuan Bing won the "top ten Designer Award" of the 2011 Beijing international fashion week. In December 15, 2011, Fan Bingbing, the international first line star named "Fashion Queen", officially endorsed VISCAP; in January 2012, VISCAP Guangzhou and Shenzhen flagship store appeared.

VISCAP brand's high growth and the advantages of design and production and marketing, plus Lenovo's capital platform and social resources platform, we have reason to believe that VISCAP will usher in a new development climax.

3 Chinese families integrate oriental culture into advanced customization

Chinese family

"A brand that is full of Chinese traditional culture. The brand is mainly based on advanced garment customization, and its customization range is mainly women's clothing.

Silk fabrics, satin and linen fabrics designed and developed by the Chinese family are used for product design. Every design detail conveys a strong sense of Oriental culture.

It has made Chinese ancient exquisite silk weaving process reappear brilliantly, and has won the favor of people who pursue elegant and high quality life, leading the fashion trend of Chinese national fashion.

On the basis of traditional ethnic silk culture and crafts, Chinese families combine the modern fashion and fashion trends to ensure the unique style and distinctive personality of the brand.

Its products are mainly exported to Europe, the United States, Southeast Asia and exported to China, including Beijing and other economically developed large and medium-sized cities.

In 2012, the Chinese family planned to open 50 branches in China.

The Chinese family has a professional design team and brings together a group of cross industry and cross-border professionals, including experienced designers, technologists, marketing experts and sociologists of various institutions of higher learning.

As a new high-end luxury women's clothing based on national, international elements, fabric environmental protection, fashion style and color accuracy, the Chinese family not only ensures luxurious symbols such as riches and symbols, personalization, distance feeling, but also has a pioneering mind in emotional development.

The Chinese family broke the rigid image of thousands of people, abandoned the helpless choice of rough old spirit, and put people first and different from person to person. From color psychology to subdivision of temperament, from work field to life scene reproduction, from personal preference to international trend, the perfect combination of advanced customization and privacy service was made, opening up the imagination space with art, and understanding the harmony of achievement dress.

4 Forever 2121 years old feel "fast fashion".

Forever 21

Women's clothing, handbags, decorations and so on in clothing stores are all the preferences of young girls, just like the names of shops, with a feeling of "Forever 21 years old".

In Forever21, fashion style is not blindly follow, but draw inspiration from freedom.

Since its establishment in 1984, Forever 21 has been around the world for nearly 20 years.

Forever 21 has a total of 370 chain stores in the US, including knitted fabrics, woven fabrics, sweaters, coats, feather and so on. The design style is simple and light, bright colors, rich youthful spirit, ranking the top 5 in the US, and exports hundreds of billions in China every year.

Forever21 targeted customers are mainly 20 year old -30 years old urban vitality crowd.

Forever 21 stores in the United States and around the world can follow the "fast fashion" concept to provide an unforgettable shopping experience for global fashion consumers.

Recently, Forever 21 opened the brand in the largest shopping mall in Japan, at the site of HMV Shibuya store.

The latest news is that it will open 51000 square feet of shops in Hongkong.

In 2012, Forever 21 plans to open 3 stores in China, including flagship stores set up in Beijing.

5 O '2nd captured romantic young lady

Korean designer King Jin Young founded the O '2nd brand in 1997.

It takes urban women as the main consumer group, aiming at such target consumers.

O '2nd

The new fabrics are made of pparent, thin woven, flat knitted, soft leather, blended flax, lace and chiffon.

It integrates the designer's rich perceptual color in detail, making it more concise and fashionable.

The comprehensive application of the details has created an unusual fashion for urban women.

With the concept of easy to wear and more comfortable, its unique and intimate image endows the brand with originality and is designed for women who pursue their own personality and fashion.

Brand style takes the New Romanticism as the main thread and leads the new trend of fashion.

The style of O 2nd is mainly based on Layered mix & match Styling (Mashup and fusion of different styles) to highlight modern modern fashion and to create a high quality female image pursuing its elegance.

Since its entry into China, O 2nd brand has always been characterized by color, romance, innovation, playful and exquisite. It combines modern romance with innovative design with exquisite details.

At present, the brand already has 75 stores in China, and is actively preparing for expansion in the international market.

{page_break}

6 CH 'IN Qi Mei Bang's China trend card

The new favorite of the casual wear giant, mus bond, has been launched.

CH 'IN Kei

It has the intention of leading the Chinese trend. It emphasizes lifestyle and is rich in Chinese elements.

Qi Li is a Chinese brand with great originality and modernity.

At present, the brand has launched two series named after Shanghai and Beijing.

Among them, Beijing series products contain Chinese elements that blend old Beijing alley, courtyard houses, screens and other Chinese elements, and the Beijing series of sole shading design with traditional screen hollowing patterns as the inspiration source, and also have the fusion of retro sports style. Shanghai series marked the representative elements such as Magnolia also won the favor of many consumers.

CH 'IN brand is operated by international team and led by French fashion designer Luc. Many years' experience makes the team familiar with the market. Meanwhile, the design team pays attention to the proportion coordination between East and West styled designers, so as to ensure the internationalization of Chinese fashion on products.

At present, the brand has 10 stores in Shanghai Xintiandi Fashion Plaza and Hongkou dragon dream shopping mall.

It has established a good reputation in the consumer group. In the past 2011, it has also achieved good results, and there will be great potential and space for future growth.

It is understood that the CH IN brand will focus on the core cities in the 2012 and the next two or three years, focusing on the promotion of the second tier cities, and will enter large shopping malls, fashion blocks and shopping centers, striving to make every store exquisite and perfect.

The 7 is only delicate woman.

Underwear consumption tends to be high-end.

Trend

。

In the next 5 years, China's high-end underwear will be the main direction of sales. -8 has unique style design, rich product line, comprehensive plate structure and innovative terminal operation mode.

Cosial's design focuses on the more unique European style, the simple style, the design essence of fashion elements in practice, and the depth in detail.

It has a rich product line, a basic style of close fitting style, a fashion show outside, a more functional and aesthetic combination of concept, for the exquisite women's needs to provide a complete combination of internal and external, up and down the choice, design style also completely broke the European underwear "good looks bad wear" strange circle.

At present, cohal is trying to build a famous European underwear brand experience Museum, which will bring European culture into the Chinese market, suit local conditions, and enable consumers to feel the unique Western culture.

At present, the brand has set up counters in Shenzhen's COCOPARK, Rui fashion life department store and West Wu department store, and its performance has steadily increased. In the Shanghai port Hui square, the performance of the company is ranked second in the underwear area, and the monthly sales amount is around 130 thousand yuan.

In 2012, cozal plans to enter large shopping malls in Heilongjiang, Shandong, Hubei, Hunan, Zhejiang and Guangdong.

8 GY YOUNGOR's new fashion

GY is

Youngor

The group is the young fashion men's wear brand launched by the international top design team.

YOUNGOR invited the famous Japanese brand planner Tanaka Miro to lead the designer team as the brand planning and design of GY. After the launch of the GY brand, Mr. Tanaka led the designer team to design thousands of high-end fashion, fashion shirts, Western-style clothes, self-cultivation eggheads, trousers, knitwear and footwear accessories for sale in the Chinese market each year.

The GY brand is mainly for young and fashionable people. They are young white collar or entrepreneurs who are 25 years old and -35 years old. They are the backbone of the future society and represent the image of the new generation of Chinese youth.

The brand calls for the three brands of "modern, sexy and cool". It inherits the tradition of YOUNGOR menswear with exquisite material, rigorous workmanship and reasonable price. At the same time, it integrates W-GAME's international trend design elements, condenses the noble connotation and fashion expression, and creates a unique and outstanding personality image on many occasions.

In August 28, 2009, GY opened its first flagship store in Suzhou. After that, GY opened more than 10 stores in Jiangsu, Zhejiang and Shanghai.

At present, GY has opened more than 100 stores in Beijing, Shanghai, Hangzhou, Shenyang, Ningbo, Wenzhou and other large and medium-sized cities, and has been gradually recognized by the Chinese market and has a group of loyal brand fans.

9 ABLE JEANS confident trend cowboy

As a popular Urban Cowboy brand popular with young people, ABLE JEANS is facing Modern Chinese.

Its design team is from Italy.

China

Holland and so on bring not only the most cutting-edge trend of European fashion, but also the spirit of Modern Chinese, which is full of self-confidence, full of assertions, and seeks true self. It is also the foundation of brand design concept.

ABLE JEANS's Modern Chinese positioning not only has no rival in China, but also has few competitors in the world, and fewer in China.

It is a Cowboy brand, but it is also a model of Modern Lifestyle. ABLE JEANS is seeking differentiation in brand image building, product design, cost performance, and of course, it is constantly differentiated by customers.

With industry experience and accurate positioning, ABLE JEANS's performance has increased by more than 100% a year. At present, it has nearly 60 stores in Shanghai, such as Hang Lung Kong Hui, Beijing Xidan Joy City, Shenzhen the Mixc NOVO, Guangzhou Tianhe department store, Chongqing Monument for Liberation metropolis, Zhengzhou China World Trade Center 360 square and other shopping malls.

The brand won a great deal of attention at the NOVO MANIA exhibition, and at the upcoming CHIC exhibition, ABLE JEANS will also usher in a new look and look.

In the next 3 years, the ABLE JEANS plan will gradually be covered by the first tier cities to the two or three tier cities, so that the coverage rate will reach 80%. Within three years, ABLE JEANS is determined to become a top-ranking Cowboy brand in China and make full preparations for stepping out of China.

10, this is not unique.

Maybe the first time you get your clothes, you will not know how to dress, you can wear some clothes, and some can be worn out. This is the brand name of the Beijing naughty clothing Limited company. It emphasizes that originality is one of its unique design flavors, and it is different from those who wear it.

"Ben" stands for originality and self; "cutting" represents a unique way of tailoring.

This is the beginning of the foundation.

Each dress of this cut has its originality in design, perfect combination of style and fabric, presenting a different dressing experience.

Apart from the trend of the public, it keeps creating the trend, breaking the tradition and pforming the dream into reality.

The purpose of this design is to explore the state and spirit of the people behind the clothes, so as to perfect the combination of human and clothing, to present the unique self, to convey the inner feelings by clothing, to maintain the personalization of the wearer, and to respect the humanistic spirit after the dress.

This cut is simple and comfortable, with both cultural and artistic characteristics and fashion taste. In terms of color, white and black are reserved every season.

Grey tone

This is also the main line of simplecut, which will add some bright toner according to the different colors of the season.