Gilda: Technology Proves Everything.

Jill's award speech: domestic trade and foreign trade keep pace with each other. Nanotechnology is the technological torch of shoe capital. Wenzhou production is its eternal banner. It is the Wenzhou Jill enterprise of benchmarking enterprises (top brands).

One of the earliest footwear industry in Wenzhou, the development experience of Jill, is a representative figure from the shoe industry in Wenzhou.

He is the founder of Mr. Yu Ashou, Gilda, who was engaged in leather shoes industry before liberation. He was also the first group of able people who threw shoes into Wenzhou before and after the reform and opening up.

Yu Ashou has a very good reputation in the industry. People call him "leather shoes longevity", which is the first shoe Association in Wenzhou, namely the Lucheng Footwear Association. He has served as the 4 president for a long time.

When the Hangzhou shoe of Wenzhou Wulin gate was burned in August 8, 1987, he put down his work to win the interests of the industry.

Time proved the best. In 1998, he became the ten great leather shoe king in China, and in 2001, Wenzhou became China's shoe capital.

Unfortunately, in April 12, 2007, Yu Yu, a senior member of the footwear industry in Wenzhou, died of illness.

This year is precisely 20th anniversary of the Hangzhou Wulin gate incident, which makes the industry more cherish the memory of the founder of the shoe capital.

Today, under the leadership of successor Yu Jinhua, Gilda has become a leader in China. The industry calls it the crystallization of the wisdom and courage of a generation of entrepreneurs and the spirit of Wenzhou.

In addition to Kangnai, a family with distinctive characteristics is similar in age to several giant entrepreneurs in Wenzhou footwear industry. Yu Jinhua, AOKANG of Kangnai, Qian Jinbo of red dragonfly, and Yu Jinhua find their own height in competition among their peers.

Yu Jinhua himself was a marketing expert. He started the mode of introducing factories into stores as early as 20 years ago in Wuhan, and then launched the chain Monopoly in 1998, which has a far-reaching impact on the subsequent development of enterprises.

Yu Jinhua focused his eyes on the international market 10 years ago, and in a few years he became a champion in international trade.

What is worth mentioning is that most people always think that Wenzhou shoes can jump out of the country from Wenzhou's assembly line, and can only fall to foreign stalls and become a few dollars of low-grade goods.

It is even asserted that, at present, the level of production technology, Chinese people can not produce high-end products.

However, the Jill people in Wenzhou broke this assertion.

A number of leather shoes priced at US $80 appeared in the exhibition rack of Canton Fair this year, which attracted much attention.

All these shoes, including sole, are made of genuine leather.

In particular, hand made soles have complex manufacturing processes, and they will never lose their fineness to some of the top international brands.

Although the retail price will be around 2000 yuan, the experts do not hesitate to sign the order.

This is probably the most expensive leather shoe exported in China at present.

In the development process of technology that ignites hope in China as a major producer of footwear in the world, the problem of oversupply and homogenization is accompanied by many serious problems.

After more than 10 years of research and development, Jill's nano functional air conditioning shoes, which have finally been put into the market, become a gorgeous flower at the speed of rapid growth and development. It provides a useful experience for the development and innovation of Wenzhou footwear industry.

Zheng Yujian, a R & D designer and designer of the international air conditioning shoes, is a close disciple of Yu Ashou.

From playing shoes to making shoes, after more than ten years of dedicated research, upgrading the technology content, successfully launched 28 patent products related to shoes, which is endowed with traditional technology in ordinary shoes.

Mr. Ma Lao of Beijing is a scholar with profound culture.

One day, he met in the Great Hall of the people in Beijing.

A friend, as if he discovered something secret, asked him curiously why he always wore cloth shoes that few people wore.

"Cloth shoes breathe well!"

Mr. Ma Lao sighed helplessly, and revealed his own difficulties.

It turned out that he had sweat problems at an early age. If he wore stuffy leather shoes, he would be wet after a while.

Mr. Ma had to "insulate" leather shoes again and again.

Mr. Ma heard that there was a dry, deodorant and odorless shoe in Wenzhou, so he came to Wenzhou on the chance of a business trip. After all the way, he finally got Gilda's nano function air conditioning shoes.

After decades of annoyance, excitement and excitement, Mr. Ma Lao, who had a profound knowledge of writing, was inspired by his works. He could not help mentioning the next paragraph and composing the tune. A song of good shoes was finally completed: "I am fifty-three years old, I have traveled extensively for decades, and I can eat and spend money, but I can not wear good shoes.

These feet are strange, unhygienic and sweating.

The children and grandchildren were walking away with their noses, and my wife would not sleep with them. Now I have met a good day and put on a nice leather shoes. I will be happy and relaxed for fifty years. "

At the 100th Canton Fair in from October 15 to 20, 2006, Jill reached more than 160 new brands in China, including Haier, Lenovo and so on.

Under the unfavorable background of the EU's determination of 16.5% anti-dumping duties and the sharp decline of merchants, Jill's booth has always been crowding and flowing continuously, becoming one of the most bustling shops in the footwear industry, attracting dozens of media reports such as CCTV.

Whether yellow hair, blue eyes or dark skin, foreign businessmen are staring at the anatomical samples of the nanomaterials air conditioning shoes with an astonishing gaze. Some of them occasionally touch their hands gently.

The market has proved that Jill's nano functional air conditioning shoes are rising suddenly, and the international brand is comparable in the field of science and technology. The blue ocean is in sight.