Home >

Clothing Brand Si Jie Moves Out Of North America To Attack China And European Market

2012/2/2 11:31:00 30

??? 日本語 Fran?ais English 中文

Last year, in September, in September, the government decided to set up a pformation plan involving more than 18 billion yuan, including stripping the birthplace of Si Jie, the North American market.

Foreign telecom pointed out that Si Jie was in line with the plan.

The North American business branch withdraws from the local market. If the company fails to find suitable buyers or authorize business partners for the North American business, it will close its local branches, so that the future will focus on Germany, France and other European regions and China.

A spokesman for the company said that the company had closed the North American branch in accordance with the pformation plan announced in September, and is also working hard to find one or more authorized business partners in North America so that the brand can continue to operate in the North American market.

As for its US and Canadian subsidiaries, it has yet to decide whether to apply for local bankruptcy protection procedures.

Chief executive vanderst said earlier that if he could not find a suitable partner, he would not rule out closing all North American stores, but it was estimated that the time needed to close the shop would be 12 to 18 months.

To save Si Jie from going downhill business, Fan Deshi

Decision

In the next 4 years, it will spend more than 18 billion yuan to rebuild the Esprit brand.

He also warned that financial performance would be affected during the pformation process, especially in the next 2 years.

The company has decided to strip the long lost North American market, mainly because of the limited scale of the North American market and the lack of a wholesale distribution structure, which is unable to meet the sustainable profitable business mode that Si is about to implement.

In order to focus on investment, the company also decided to withdraw its retail business in Sweden, Spain and Denmark earlier.

Van der Sar said the company will focus on Europe, Germany and France.

region

With China's brand building, the 7 billion yuan investment involved in the 4 year pformation plan, 30% of which will be used in China, is expected to be doubled to about 6 billion yuan in the next 4 years, and the sales point is increased from about 1000 to 1900.

In order to develop the Chinese market, we will set up a design center to serve the market in the mainland.