Enter The High-End Competition &Nbsp; Force Enter The Mainstream Market.

2011 was a year of labor pains in China's textile industry. Domestic labor costs continued to rise and international trade frictions increased. As the leader brand of home textile industry, Fu Shi has undergone profound adjustment in the world economy and market demand. Structural Under the background of change, we should give full play to the comprehensive advantages such as quality, reputation and industrial chain formed by the company for many years, so as to promote the operation of the market and brand. In the face of a new launch in 2012, the group will further optimize the world Marketing Layout, speed up the promotion of independent innovation ability, and promote the formation of the home textile industry of the group. Comprehensive Diversified and multi-level market competition.

To shift to the high-end market in the advantageous market

In response to the shrinking market demand caused by the sharp fluctuations in cotton prices, the group launched the strategy of "transferring to the dominant market" and "entering the middle and high-end market" as the overall starting point, and intensified its efforts to tilt the Japanese market, and did everything possible to expand the European and American markets and speed up the extension to the high value area, thus achieving a good situation in the international business.

Sun Yong, general manager of Fu Tian Group, told reporters that in the Asian market, the group strengthened the analysis and grasp of the market situation, promptly visited customers, strengthened zero distance communication, and discussed countermeasures with customers, shared difficulties and shared risks, and further formed a close partnership between interdependence and co existence and symbiosis, which promoted the simultaneous rise of product prices and cotton prices and ensured the double growth of market orders and profits. In the European market, the group has stabilized high-quality customer groups around France, Germany and Nordic countries with relatively low sovereign debt pressure, actively readjust their product mix, and vigorously explored Russia, Australia and the Middle East market, promoted sales growth in emerging markets, effectively alleviated the pressure of the leading market downturn, and achieved a contrarian growth under the influence of the European debt crisis. In the US market, Fu Shi Group has strengthened direct cooperation with its customers through shortening the intermediate circulation links, and adhered to the sales strategy of "promoting the overall business development with towel customers, promoting the overall business development", ensuring the steady growth of orders and full load production.

Effective measures to ease the risk of foreign trade, and in the field of brand building, the same day, the same day. The group has actively promoted the product strategy of "one brand and many products", and has launched three series of product combinations, including towel, small household, bedding, and cloth art. It has made the product level more integrated and integrated, and has been widely recognized by customers.

Plowing Japan's market and developing brand economy

In the face of the increase of uncertainties, Sun Yong firmly said: "we will always adhere to the strategic basis of Global trade. In the international market, we should further develop the development strategy of" transferring to the dominant market ", actively occupy the mainstream market, increase the sales of mainstream products, participate in high-end competition, create mainstream brands, and promote the continuous optimization of international business structure in accordance with the general thinking of" deepening the Japanese market, consolidating the European and American markets and developing diversified markets ", focusing on high value-added products and highlighting the principle of giving priority to efficiency.

Moreover, the increasing number of unfavorable situations has always enabled the group to turn around in two international and domestic markets. "In the domestic market, we should regard brand building as a strategic task of the group, and accelerate the transformation of the resource advantage of enterprises into the advantage of domestic sales. To make the quality control and management system of Japanese products, and to promote the leap forward growth of domestic business with the advantage of the integration mechanism of production and marketing. Efforts should be made to drive the transformation of the industrial chain with brand as the center, to realize the integration of the value chain and to make the brand economy a new pillar for the development of enterprises, and to promote the transformation of the group from the manufacturer to the brand operator so as to realize the effective transformation of the textile industry from quantity expansion to brand promotion. Sun Yong emphasized.

The evolution of the market has enabled the group to prepare for the rainy day. Sun Yong said that the next step is to move forward to two steps: first, the internationalization of raw materials procurement and the realization of global resource sharing. In addition to importing raw materials from abroad, we also need to import semi-finished products and finished products from abroad, and even allow foreign enterprises to do OEM processing when they are ripe. The two is to seize the opportune time for the developed countries to sluggish their economy and accelerate the industry's shuffling, fully grasp the local market environment, timely acquire international brands, expand the market space with brand channels, enhance the international operation ability of enterprises, and maximize profits.

In addition, around the construction of the domestic market, the group also plans to make use of its own market and brand advantages, selectively cooperate with international brands, introduce international brands and form strategic alliances, so as to realize the greater development of the brand of the series.