Valentine's Day Clothing Promotions, Triggering People To "Copy The Bottom"

Just after the Spring Festival holiday, Lantern Festival and Valentine's Day Once again, all the big businesses even started to "gasp", and started a new round of sales promotion. This morning, reporters learned from various shopping malls that not only did winter clothing enter the final rejection period, but even many spring clothes also played half off promotional signboards. The reason for this is the fact that the main reason for the early promotion of spring clothes is that last year's spring clothes were overstocking and businesses were cleaning up their stock.

Winter clothes are on sale.

Recently, reporters have visited Chongwenmen new world, blue island mansion, Beijing department store and other shopping malls, found that after the Spring Festival holidays, shopping malls have not yet had time to rest and then start a new round. Promotion War.

It is reported that since yesterday, Lantern Festival and Valentine's day double promotions have been fully launched, the current round of promotional activities will continue until February 14th after Valentine's day, promotional period of up to half a month.

Reporters noted that due to the recent temperature continues to decline, more than half of the above spring sales are still no winter clothing fire. In this regard, blue island mansion sales staff said that winter clothing has entered the clearance stage, after the promotion will be all shelves, replaced by the new spring, so many customers at this time, "copy the bottom" pushed up. Winter clothes Sales volume.

Spring clothes increase sales promotion

In addition to winter clothing, many businesses also moved out of last year's spring stock inventory for half off promotions, and even businesses in the new spring dress just listed on the "full 100 yuan reduction of 20 yuan" sign.

A brand store worker told reporters that the reason why the spring clothes started so early this year is mainly due to the backlog of inventory caused by the cold spring last year. Last year, Spring clothes price The rally was too strong, up 40% over the same period, which is hard for many consumers to bear.

Now, businesses that have been holding up for a year have finally waited for the opportunity to clean up the stock. In terms of price, spring clothing prices this year dropped by nearly 30% compared with the same period last year.