In January 2012, Sichuan'S Footwear Exports Increased.

According to statistics released by Chengdu customs 21, January 2012

Chengdu customs introduced Sichuan since November last year.

"Rising labor costs push orders to pfer neighboring countries."

According to customs analysis, with the rising labor costs in China, the price advantage of traditional labor intensive industry shoe manufacturing industry is gradually disappearing.

China produces 13 billion pairs of shoes a year, the labor cost is 1.3-1.5 dollars per hour; India produces 2 billion pairs of shoes annually, the labor cost is 0.65 dollars per hour; Vietnam produces nearly 800 million pairs of shoes annually, and the labor cost is 0.48 dollars per hour.

The rise in operating costs has led businesses, especially multinationals, to pfer orders to Southeast Asian countries, such as Vietnam.

It should be pointed out that at present, most shoe enterprises in China, especially small and medium sized shoe enterprises, are generally lack of their own brands, and the margins of OEM are thin. They are at the bottom of the industrial chain, and their ability to resist risks is also poor. The changes in Renminbi appreciation, the rising cost of raw materials and the rising labor costs can easily lead enterprises to face difficulties in survival and make it harder to invest in technology and brand building.

Chengdu customs recommends that enterprises should intensify technological upgrading and guide enterprises to cultivate their own brands and improve their own brands.