Product Dealers Carefully Guard Against Investment Traps

Ho ho, known as "the first person in China", has accepted an exclusive interview with reporters on the current investment scenes in China.

Ho Mu said that if you want to become a distributor of products, you must first learn to use your own eyes to see investment, because whether it is for those who expect to complete the market entry or original accumulation by means of investment, or for those who expect to make cash as a profitable and value-added incubator, in the face of dazzling investment market, we must maintain a clear mind and accurate self positioning.

Ho moo laughs that even when he sees others getting rich overnight, he must objectively and rationally understand and study those who "get rich overnight", and what they have done in the days before the "riches", and analyze the underlying causes of others' wealth, and compare whether they have the resources and advance efforts that those "rich" must have, so as to see if there is any difference between today's market environment and competition situation, and whether they are rich or not.

He thinks that if these prior analysis is made, it is easier for prospective dealers to come to a more sober judgement and correct decision.

At this point, if we look at the investment market again, maybe the prospective dealers will have a pair of "discerning eyes" to see through this investment market.

Trap, the mirror of advertising paradise, the "paradise" depicted by merchants advertisement, seems to be covered with gold everywhere.

Behind the dazzling advertisement, it is the juggling trap of the low-level swindlers, but the impetuous and superficial of the merchants.

Those who are eager for quick success and instant profits fall into the trap of the former design, and the result is self-evident.

Even if "good luck" is encountered, it is the latter who sincerely inviting business. With such quality and ability of business owners, the odds are really lacking.

Ho Mu's view is that if the dealers at this time pay a little attention, it will be easy to see that the investment of those famous enterprises is rare.

Similarly, dealers who have considerable strength and ability to operate in the market rarely get on such ships.

For an enterprise looking for long-term development, business investment will not be regarded as a means of "cash in hand".

In the form of advertising, it will not exaggerate, but seek the common development of dealers with the ways of inducing profits, explaining the truth, balancing responsibilities and powers, and complementing each other's advantages.

A good investment advertisement should be based on the fact that the appeal is unique and clear, and has the characteristics of "trustworthy, fair, comparable, accessible, accessible and accessible". Only in this way can we attract the distributors who have real strength.

Before the interview, the flower boxing reporter, who had caught two strokes, made some comparisons with some investment advertisements. In these advertisements, the words "pioneering", "original creation", "patent", "exclusive" and "fill the blank" were always seen.

But what kind of products are good products? Some people say, "there are no products that are not sold well, only those who sell bad products". Others say, "the product itself is not good or bad, only the best seller is the best."

"But if we can conclude from this statement, if you have a good sales force and good operation capability, you can make money with just one product?"

When he talked about this question, he was in a mood of excitement, "obviously impossible."

As far as general principles and rules are concerned, dealers can decide on products according to the following ideas: is the product really effective or good?

Is there a potential product - preferably a ready-made and much-needed consumer group?

What is the overall performance of similar products in the market?

Does the product have unique or relative advantages compared with existing similar products?

Can products give people the overall value of "value for money" and "value for money"?

Is there a selling point with great impact?

Is the efficiency and advantage of the product easy to express and deliver?

Are there many marketable terminals?

Threshold (terminal conditions) high or low?

Are there any restrictions and regulations on the distribution of such products?

What is the shelf life of the product?

Is there any obvious peak season?

Is the storage and pportation requirement high?

Wait.

Of course, in addition to these, there are multiple factors such as price, policy, support, guarantee, and dealer's own resources and long term need to be considered.