The Implementation Of Double Brand Operation Will Push "Designer Brand".

Reporters recently learned from Xiamen seven wolves headquarters, following the seven wolf wolf men's clothing sales share rose sharply, seven wolves will launch next year, "designer brand" - Septwolves victory.

In addition, seven wolf companies will also subdivide the original "seven wolf" brands, and on the basis of the original red wolves and green wolves, the Blue Wolf cowboy series will be introduced.

It is understood that Sheng Wo Si will be the latest designer of the seven wolves in spring and summer 2008. It is located in the elite consumer group. It is one of the most high-end brands of the seven wolves. It is designed by DanielFaret, the French designer.

"The launch of victory is to change the lingering situation of Chinese clothing brands in the low level of consumption."

Jiang Zuchang, general manager of the seven wolves company, told reporters.

In order to enhance the proportion of "business" elements in clothing, the original "seven wolves" brand will be refined into red wolves, green wolves and blue wolves.

According to Jiang Zuchang, the red wolf will be positioned as a business series, which will account for about 30% of the seven wolves brand portfolio. The green wolf will continue to have leisure style, with a ratio of nearly 60% in the brand portfolio, while the Blue Wolf is positioned in the fashion leisure cowboy series, with a brand ratio of 15%.

Not only that, the seven wolves who used to wear men's clothing will also introduce independent brands of women's wear and children's clothing in the second half of next year.