"Inside Story" Of Package And Coupon

Ms. Liao has been selling clothes for many years and has been in a clothing factory for 10 years.

Ms. Liao's guide reveals the truth of clothing discount.

　　 Put the good goods away and take them out of stock

Miss Zeng, who likes shopping, finds a strange phenomenon. Every time there are discount activities such as coupons in shopping malls, the styles of the clothing brands that they often go to are very few. "Many of them are old styles, and few of them are good-looking". As soon as the activity is over, all kinds of good-looking styles come out one after another.

"If you observe carefully, you will find that in shopping malls, most of the clothes that will participate in discount coupons are domestic small and medium-sized brands." Ms. Liao said that some of them are well-known both at home and abroad brand Rarely participate in this kind of discount and coupon activities. "Shopping malls need them to prop up their appearances, and they will not be forced to participate. Even if they do participate, some shopping malls will even share some losses. As for small and medium-sized brands, in order to reduce the loss, they will specially collect the best-selling and good clothes during the event, or throw away the inventory, and take out the overstocked inventory to participate in discount and coupon activities.

Ms. Liao said frankly that the so-called purchase of 100 yuan back to 50 yuan, ostensibly is a 50% discount, in fact, it is 100 yuan to buy 150 yuan of goods, is a 6.7% discount.

30% discount is the bottom line for clothing dealers

"If some brands of clothing, in the exclusive stores or shopping malls to play a discount of less than 3%, then it is likely to be overstocked for more than a year of products or defects are not obvious defective." Ms. Liao explained that for clothing dealers, 30% discount is basically the bottom line, and there is no profit to speak of. The purpose is to revitalize the funds. In general, clothing agents can retail 3-5% off the price, get the goods from the manufacturer. For example, for a piece of clothes with 10 yuan, the price given by the manufacturer to the agent is 30 yuan - 50 yuan. "If businesses offer a discount of less than 30%, consumers must pay more attention to it."

　　 The price of goods may be increased before discount

When Ms. Zhang thought of the pair of shoes she bought two months ago, she was very upset. She was in a shopping mall and took a fancy to a pair of leather boots. The price of 40% discount made her happy. Did not want to go home, after tearing off the price tag on the sole, she found another price tag.

"The original price of 800 yuan of shoes, directly raised to 2000 yuan, and then said to give 40 percent." Yesterday, Ms. Zhang saw the lead "pit father inside" clues collection, angrily into the guide hotline 968801.

"Before you give a discount, take the price of the goods first Raise This is no longer a secret in the industry. " Ms. Liao said that when shopping malls want to offer discounts and coupons, they usually give notice in advance, which provides enough time for many dealers to increase their prices. The original cost increase of 3% may be even higher.