Dior Jewelry Designer: Story Telling Jewellery

The first time I went into jewelry

The story of Victoire de Castellane is a fairy tale that envears all women: born in France, the most noble family of de Castellane dating back to the fifth Century ad, and the Earl of Boni de Castellane, the uncle represented by the image of the French aristocracy. "De"

The significance of such a distinguished family background is to give Victoire a carefree and unrestrained childhood life.

In this fairy tale world, grandma Sylvia Hennessy's skyrocketing jewellery is only Victoire's game gadget.

At the age of 5, she began to make use of jewelry from her mother and grandmother.

After adulthood, Victoire captured the whole upper class of Paris with her innocent smile as a child, and was immediately introduced to Chanel by Karl Lagerfeld.

14 years later, she was also named the art director of Dior jewellery by Bernard Arnault, the president of LVMH group.

Since then, the designer, who has always been childlike innocence because of Providence, has joined hands with Dior jewelry in her unique perspective to open up a fantastic and fantastic space for people.

Jewelry has emotions.

Many people think that the great thing about Victoire is that it combines the two original concepts of "high jewellery" and "accessories".

In the past, high jewellery gave people the impression that they were expensive but uninteresting at the same time.

But Victoire has brought personality and color to these uninteresting skyrocketing stones, especially the "joy" mood.

In her own opinion, she just integrated her creative power into high jewellery. "I hope these precious stones can tell stories, not a priceless but rigid stone."

She said.

Victoire's story is inspired by what she sees and sees in everyday life: movies, music, art exhibitions, interesting people, men, women...

Of course, there is another most important aspect: nature.

She has a large number of works on the theme of nature, sometimes vegetables and fruits, sometimes flowers and insects.

In her view, their common point is "natural death". "I want to use jewelry to keep their gorgeous life instantly, so that beauty can live forever."

I want to use the eternal material to solidify the moments of beauty in nature.

Eternal beauty, that's what Victoire pursued.

In the series designed for Dior, she often used the image of roses, because roses are the favorite flowers of Mr. Christian Dior.

Before joining Dior, Victoire worked for Chanel for 14 years, and now she is going to spend fourteenth years in DIOR.

In her view, the two two of the world's top companies.

Nevertheless, when Victoire joined the Dior, it did not undergo a difficult so-called "adaptation period".

She is in charge of fashion jewelry accessories at Chanel. They are used to decorate advanced custom clothes, add flowers to fashion shows, not real jewellery.

But Dior gave her the chance to create high jewellery.

And before that, Dior had no premium jewelry line.

It can be said that she has defined Dior jewelry, everything from scratch.

Therefore, in many works, we can see the personal imprint of Victoire.

"Dior jewelry is my personal style and Dior brand temperament complex."

She said so.

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Game queen

In the "Chanel era", Victoire once appeared on the stage in person.

In a group of indifferent supermodels, she walked up to T with a bright and cheerful smile. She brought different feelings to audiences with confidence and joy, and became the highlight of the whole show.

"I've never been a professional model. I think it's more appropriate to use" inspiration goddess "to describe me.

She said without a word of humility.

During the 14 years of Chanel's work, Victoire's dress and personal style always attracted Karl Lagerfeld. He would customize a dress for her to dress for the show.

Today's independent jewellery designer, who was a hot it girl in Paris, was always the leader in fashion.

"I love parties. I have my own style. I like to dress up and enjoy life, that's all."

She said, "when you develop your personality and style, then someone will feel good about you and start to imitate."

In Paris, having its own style is a golden rule, no matter what era and occasion it applies.

Victoire's key to dressing for many years is to first define your personality and apply the elements that are suitable for you in the current fashion.

When you want to be left, right and right, you have to integrate in many ways and finally create your own style.

Of course, if you want to play with the pop, you must be confident.

In 1980s, for example, she tried to wear underwear and was equivalent to pop queen Madonna.

"I have always felt that underwear should not be concealment. Underwear is feminine. Occasionally trying to" wear underwear "is a challenge to the ultimate femininity.

Regardless of work or life, Victoire always has a "game" mentality.

"I integrate the game into my work and really enjoy my work.

I have to admit that I am a lucky man. "

Because she regards work as a game, she is never afraid of stress and seldom feels disappointed.

"Only when you do not know what to do, and do not know yourself and have no confidence in your creative power, stress is a negative factor."

In Dior, Victoire's workflow is like this: when the design idea is maturing in the brain, she will convey it to the painter through language and sketches, and turn them into an operable design detail map, and then hand it to the jewelry workshop in Paris.

Since then, she has been involved in the selection of jewels and the control of colors. She knows all kinds of problems in technology and technology.

Only in this way can I ensure that the finished product is exactly the same as mine.

If they fail to achieve my expectations, I will ask to redo them until I want to do what I want.

I'm very picky about work, but I'm not too likely to have a negative disappointment.

She said.

In May of this year, Victoire will come to Beijing.

She looked forward to her first trip to China. "I hope China can surprise me."

She said.

Of course, this jewel naughty boy never lacks pleasure and adventure in his life.

When asked whether the design inspiration that was full of fairy tales was related to her two sons, Victoire replied, "children born in my creative style, habits and preferences have been stabilized.

I think my childhood has a greater impact on my writing. "