Is Intellectual Property Unlimited?

　　 Jordan Sports stay IPO The key period is getting into trouble again. Despite the controversy over the trademark issue, it was finally approved by the SFC. Close to the official listing, NBA star Michael Jordan suddenly put a petition on Jordan's sports once again involved in the right and wrong. Michael Jordan said he had commissioned a law firm to file a lawsuit against China's "Jordan sports Limited by Share Ltd", accusing the company of unauthorized use of its name and even registering its two children's Chinese translation. Jordan issued a statement in response to the announcement that the company had started using the Chinese "Jordan" as a trade name since 2000 and has exclusive rights to the enterprise name in accordance with Chinese law. A discussion on morality and commercial law was launched.

Although intellectual property rights should be promoted to the national level, the right to name should not exceed the right of trademark. I do not think Michael Jordan's anger is justified. Che Huizhong, a lawyer in Beijing

Jordan sports will not be damaged, I think this crisis, let more people understand a domestic enterprise, understand Jordan brand, although the previous practice has problems, but appropriately to consumer groups to do some media guidance will change! -- sunshine Anji media director Zhang Jun

Although Jordan sports hit the ball on the edge, there is no flaw in the legal sense. No matter whether the Chinese trademark, Pinyin or graphics has nothing to do with Michael Jordan. This lawsuit may be just Nike's repeated defeat and repeated struggle to take advantage of its IPO. The only thing I was surprised about was that the public reaction was so intense. Wu Jinghua, chief investment officer of Fosun Group, TMT

The essence of Jordan's tort is that many angry Chinese help American stars go to Jordan sports company to ask for his reputation loss, and the spiritual loss should be returned to him. Without these social pressures, the so-called "infringement" is not necessarily legal. In fact, many of China. brand I have been registered abroad. I wonder who can get back to this justice?

My questions are: can the right of name protect only the surname? Is Micheal the right person of Jordan? What do other tens of thousands of surname Jordan do? Is there a unique correspondence between Chinese Jordan and Jordan? What is the relationship between "Chinese code", "Asian name" Jordan "and" Jotun "in the English Chinese dictionary? -- what is the relationship between the Chinese name" Jordan "and" Jotun "in Hong Kong? -- Lin Yu, a lawyer of Jincheng Tongda law firm