How Do Women'S Underwear Brand Move?

It is less than a week away from the annual March 8th International Women's Day (smart business has been renamed "women's Day"). Careful female consumers can easily find that a brand war has been staged on the websites of the major brands. In this golden age, how to attract more women's attention, promotion and preferential measures has become an important topic for every underwear brand to study in the past year, and how to decide whether to succeed or not.

　　 The 6 largest Promotion Strategy is eye catching.

Near the March women's day, "Lan Mu" also launched a festival promotion campaign to give back to female consumers. The reporter entered LAN Miao's official website, which was attracted by various promotional activities. This year, the 6 main promotion plates of lamb underwear were created.

NO.1 plate: Sexy declaration activities, each member of the LAN mu can issue original micro-blog and participate in the topic "Lan Miao sexy Manifesto", write down the sexy in your eyes, write down the color and size of the pink, orange, lotus leaf sexy of NO.1, and release the original micro-blog @LA MIU's underwear.

NO.2 plate: value conversion activities, with the order number of February 2012 can be exchanged for 50 yuan cash coupon.

NO.3 plate: Women's Day Carnival shopping, which is divided into ordinary members and senior members, crystal members, Diamond members, LANLMIU VIP members of different discount activities.

NO.4 plate: discount sale. The content of the activity is bra dress 3 folding, 30 percent off capping.

NO.5 plate: about Hui quarter activities. Spring wear series, sports, leisure and joking are 169 yuan and 2 pieces.

NO.6 plate: new member special. The specific activities include recruiting members in spring, having a happy amusement park, and registering gift gifts to participate in the lucky draw.

Comments: a comprehensive survey of the 6 promotions of LAN mu, taking into account all aspects of consumers, different members of the class can enjoy holiday privileges. At the same time, it is a good time for the brand to attract new members.

　 Love is the lowest in the year. Discount "Brand"

The theme of the promotion of the "3. 8" women's Day is "women's love to the bottom of their hearts". The slogan is "3 8 women's Day sign in first served". Promotional activities include two parts: 3 discount for special merchandise, and 59 yuan for the lowest annual total, including women's underwear, bikini suits, pajamas, household clothes and other commodities.

Comment: when you sign up for the official website, the 3 big slogans are really bright. The discount area is divided into 70 percent off regions and 59 yuan area. The selected style can be directly purchased online. For busy female consumers, they can save a lot of browsing time and registration time, so that they can go straight to the theme of discount.

　　 The 3 to 8 section of the company does not forget the dealer.

Recently, in order to repay the love of our customers and fans, "Yi Bi Chan" has launched the theme of "spring breeze swaying women's day, true feelings and good courtesy". The activity time is February 16th ~3 10 days. The first part of the content of the activity is dealer activities, including one-time purchase, value of 316 yuan for every 299 yuan, and return to the temptation of the skirt and the 39 yuan butterfly sexy underwear. Beautiful women, stay in the lottery, and enjoy 38. The one-time purchase is 999 yuan, that is, free shipping; the number of gifts is limited, and the words of the gift are available; the above dealer activities are opted for one. The second part is terminal and network customer activities. Including: 8 special funds to publicize the popularity and part of the new feedback 3.3 fold sales.

Comments: Beijing has nearly 10 years of history of the Yi to praise underwear, the 3. 8 women's Day activities are full of creativity. Usually, the feedback of many brands is aimed at the vast number of consumers, and the "Yi Bi Chan" is considering the interests of dealers. Businessmen are very good at heart.

　 Gold body SHOW good gift broadcast

The theme of this year's "3. 8 women's Day" gold figure SHOW is "care for health and bloom beauty". During the 10 months of February 25th ~3, all the show chain stores nationwide can participate in the following activities.

First, try to wear Courtesy: try to wear a pair of socks at the store.

The two is the purchase of courtesy: non members who go to the store to buy the gold body show products full of 168 yuan to send a beautiful gift box packaging lady's underwear two.

The three is the member's courtesy: in addition to enjoying the 12% off discount, members will go to the shop to buy two gold pieces of show, 168 yuan for ladies' underwear.

The four is birthday Courtesy: any customer who has a birthday in March 8th can get a pair of beautiful socks and a free membership card at the store.

Comments: 15 years of popularity and reputation, creating a new concept of the global underwear chain operation system gold body SHOW underwear brand, held in 2011 gold body SHOW first China Lingerie The design contest asks Ye Maozhong to be a spokesperson. He has been working hard to create a brand image and striving to become China's most competitive "cheap fashion" underwear chain brand.