Noon Consumption Survey &Nbsp; &Nbsp; Women Most Like To Buy Clothes.

In order to get a better understanding of noon

After checking it out, it was discovered that the cost of a woman's 2 hours at noon was quite a bit, just like espresso and essence.

Of course, the consumption and frequency of food, clothing and cosmetics are quite high.

In the survey, 67% of the female consumers sent "consumer advice" to merchants.

How much does it cost at noon? 200 women spend less than a thousand yuan a month for 2/3

Two hours noon, sleeping, chatting Q or Taobao...

More and more Office Lady between the grid began to use these two hours of shopping, beauty, charging and so on.

Have you calculated the cost of a month?

In the survey, the amount of "monthly consumption of two hours per day" was divided into 0 yuan to 500 yuan, 500 yuan to 1000 yuan, 1000 yuan to 2000 yuan, and 2000 yuan to four grades. The results of the survey showed that the monthly amount of occupational women who worked in the relevant units in Xinjiekou accounted for between the 0 yuan and the 0 yuan at noon two hours.

Consumption accounts for 1000 yuan - 2000 yuan and more than 2000 yuan, accounting for 33.5% of the survey.

From the basic information of the respondents, it is not difficult to see that women with undergraduate and undergraduate degrees occupy the mainstream of the midday consumption group, and the amount of consumption per hour at two noon per month is directly determined by the income level of the respondents.

Most of the women surveyed were civil servants. The monthly consumption of women between 2000 yuan and 5000 yuan was mostly below 1000 yuan. The respondents who chose two yuan per month for more than 2000 yuan per month had a monthly income of more than 10 thousand yuan.

In the survey, the reporter realized that the increase of living costs such as housing loans and child support costs made women more cautious in their midday consumption.

What is the reason for noon consumption? Habit consumption and busy work are the main reasons for "noon shopping".

After investigation, 200 questionnaires, a total of 80 people, said that consumption at noon is the habit of many years, because more free at noon, friends gathering is more convenient, this group of people accounted for 40% of the total surveyed; 72 people because of busy work, had to choose to spend at noon, this part of the crowd accounted for 36% of the total number; 22 female consumers said, because of family affairs, children need to take care of, other time no energy shopping, accounting for 11% of the total number.

Another 13% of the female consumers chose noon consumption for various reasons.

According to the insiders, in the Xinjiekou business district, shopping malls are the most concentrated, and office buildings get together. It is easy for many female consumers to choose nearby shops, thus promoting the midday consumption market.

According to different consumer groups, different promotions can be set up.

For example, women who are busy with their work are more interested in beauty salons and friends' meals. More attention should be paid to leisure activities that are relatively short in time. And because of family reasons, mothers can be inclined to children's clothing, skin care products and other categories.

"Which type of consumption is concentrated in the midday consumption items? The first three items with the largest consumption frequency are selected."

In this survey, there is a clear difference between the purchase of women after marriage and the purchase of women before marriage. After marriage, women will purchase household articles, especially young Bao Ma, who are fond of washing children regularly, while unmarried women are more accustomed to self packaging.

In this topic, we have added 9 options, which include all items that women may consume at different ages.

After investigation and analysis, A, cosmetics, B, clothing and accessories, C, household appliances, D, digital products, E, health and leisure; F, hairdressing; G, jewelry, H, education input; J, friends gathering 9 alternative answers, the most frequent consumption of the top three are clothing, cosmetics, health care and leisure.

They accounted for 64.5%, 59.5% and 44% of the total number of surveys respectively. The proportion of other options were: 33% of the total number of friends surveyed, 33% of hairdressing and hairdressing, 17.5% of digital products, 19% of educational input, 15% of jewelry, 2% of household appliances.

From the survey data and reference information, most of these consumers belong to the middle and high-end consumer groups, and their academic qualifications are basically undergraduate, and the lowest education level has reached a college diploma.

And engaged in work is also involved in all walks of life, some secretaries, some administrative, and accounting, etc., monthly income in addition to individual consumers over 10000 yuan, most consumers concentrated in 4000 yuan to 6000 yuan.

It is worth mentioning that among the consumers surveyed, young Bao Ma occupied the majority.

Ms. Chen is 37 years old. She is an accountant in a certain unit. Her average monthly income is 6000 yuan. Her husband's average monthly income is seven thousand or eight thousand yuan. The three days of a family are very enjoyable.

Speaking of consumption, Ms. Chen also made many comments in her delight. She said: "when I was not married, my colleagues and colleagues often took a break during the lunch break to the nearby shopping malls. Even the clothing stores at the front of the office buildings were not let go. Now the prices are high, and the casual shirts with a better choice are all three hundred and five hundred. If we buy cosmetics again, the consumption will be even higher. Now that we have children, shopping in the shopping mall is always unconsciously trying to wash children's clothing.

Therefore, it is hoped that businesses should not only pay attention to holiday activities while engaging in activities such as clothing and cosmetics, and the consumption ability of working women at midday should not be underestimated.

In addition, for children who have children, it is also a pleasure to have a naughty and beautiful dress for their children at noon. Children and other women and children products can seize this crowd. We hope that all kinds of activities will be directly discounted, and it is best to increase the intensity of afternoon activities.

Where are the business opportunities at noon?

"It's not a big deal to draw large crowds into shopping malls during a crazy promotion; it's hard to drag those people who want to doze or play games in the middle of the afternoon and surrender their wallets."

One business man said.

As a matter of fact, one of the most important topics of this questionnaire is to let female consumers surveyed make recommendations to businesses.

In a total of 200 questionnaires, about 134 female consumers put forward their own ideas for businesses.

Most of the recommendations are in catering, clothing, cosmetics and hairdressing. About 60% of the female consumers are most concerned about the delicacy packages of food. About 70%-80% of the women consumers are particularly concerned about whether the cosmetics, clothing and beauty can have more special benefits at noon time; and 20% of the consumers give the businessmen some golden ideas, such as providing nap service, opening some beauty makeup classes, etc.

If businessmen are interested in digging gold for two hours at noon, listen carefully to what they say.

Make up clothes: push more midday discounts.

As the most attention to cosmetics and clothing, 2 hours at noon, many female consumers directly shouted 50 percent off or 30 percent off discount.

"Businesses can arrange an hour rush for shopping at noon, and they should be stronger than usual, preferably at weekends."

Ms. Zhu, who works in the bank, said she liked shopping in the market at this time. If the intensity was bigger, it would cost more money.

"Supermarkets and shopping malls offer special deals for white-collar workers around the clock."

Wang Jie said.

Sun Yan, who works in management, said that in office work, the most desirable thing is low-key, and the best business is to do more sales of new fancy accessories or small items. "Bags are also small, so taking back units is not very eyeful."

There are also consumers who want to launch some fast consumer products at noon, such as health products and health products that can improve the quality of their work.