The 22 China Fair: A T-Shirt Earned More Than 20 Dollars.

A high price when exported. T-shirt If you don't look at it seriously, you can't see any difference from the ordinary T-shirt. But the feeling is not ordinary. Because of the use of mercerized cotton, this T-shirt has the same luster as silk fabric, often washes and does not change color. The export price can be sold to 26 US dollars, which is several dozen dollars higher than the export price of the ordinary T-shirt 3~6 US dollars / piece. A few days ago, at the twenty-second China East China Import and Export Fair held at the Shanghai New International Expo Center, a Ningbo company seized a large number of orders with this fist product.

5 days, 5 days. China Fair Closing ceremony, nearly 400 enterprises in Ningbo attended the exhibition. The China Fair has always been regarded as the warm-up for foreign trade and exhibition in the new year. Ningbo enterprises rely on new products and good ideas to resolve "order anxiety", tableware made from bamboo chips, and small food mold made of silica gel. Such creative products are often seen at the China Fair.

New materials for kitchen products

More than 3500 enterprises in China participated in the China Fair, mainly consumer goods. Walking in the exhibition site, entering the eyes of reporters is a dazzling array of products, many of which are rich in color, beautifully designed and creative. The products displayed by Ningbo enterprises are mainly clothing and household products. But these small products, Ningbo enterprises have made great articles, some have used new materials, others have been touched by new designs and ideas.

The booth of Ningbo future home import and Export Co., Ltd. is full of bowls, dishes and cups. It is made of bamboo chips. It can replace the ceramic tableware and melamine tableware which people use more frequently, and the price is even cheaper, which is very competitive in the market. "New products are always attracting attention, but we need to do more." The company's foreign trade official said that international buyers tend to lower prices and style new products when placing orders, and they have to rely on products to get orders.

At the booth of Ningbo Yavin International Trade Co., Ltd., all kinds of moulds used for making cakes, chocolates, ice cream and ice cubes were filled. These little things are very light and look very different from plastic products. But salesman fanner said that the cake mold used for making cakes, ice cream used for making ice cream and ice, all made of silica gel, and the biggest difference from plastic products is that it can withstand high temperatures above 200 degrees Celsius. A plastic made ice mold export price is only a little more than 2 US dollars, but the export price of the ice mold produced by our company is more than 4 US dollars.

A T-shirt sold for more than 20 dollars.

"This is a T-shirt made of mercerized cotton. Silk fabric The same gloss, often does not change color, it is not easy to pilling wrinkles. At the booth of Ningbo Noble Garments Co., Ltd., assistant manager of the company, Zhu Xudong, took out a T-shirt from the coat rack and proudly introduced that the export price of a mercerized cotton T-shirt was about $20 on average because of the good fabric. One with a higher technological requirement could sell for $26, while an ordinary T-shirt would export 3~6 dollars. The difference between the two is the highest price difference of $20.

Zhu Xudong said that only a T-shirt like this can produce more than hundreds of thousands of pieces a year, and the value it creates for the company is considerable. Such a high value-added product, let the company taste the sweetness, let enterprises realize that investment in science and technology is not wasted money.

Good products do not necessarily sell high prices. Another secret of Noble's success is "big cards". Zhu Xudong told reporters that the company has worked with Armani and several other international first-line brands to provide them with OEM products. After entering this high-end marketing network, the company's products can naturally rise.

"Now, the profit of garment export is getting thinner and thinner. For a foreign trade enterprise, it is not easy to earn more than $20 for single product." Yu Danhua, director of the Municipal Bureau of foreign trade and economic cooperation, commented on this happy change and praised it as the direction of transformation and upgrading of traditional industries.

Self depreciation to adapt to the market

Many exhibitors in Ningbo reflect that the consumption level of the middle class in Europe, America and Japan has declined, and they all fall in love with "cheap goods".

"Now merchants are looking for low-priced products, and we must adjust them according to the needs of the market." A staff member of Ai Mei Group Limited told reporters that foreign businessmen paid attention to the fabric, style and so on. But when foreign businessmen were negotiating, they were most concerned about the "cheap price". The company was also adjusting the product mix, attacking the low-end products and developing more coats containing 5%~30%. A few years ago, the company's products were mainly cashmere, a men's cashmere coat, the export price of $180 to 190 U.S. dollars, and now the company's production of cashmere clothing accounted for only about 5%, most of the fabrics are blended or chemical fiber like cashmere, the export price of a garment clothing dropped to 20 to 25 U.S. dollars. Although the fabric has changed, but the style remains unchanged, so it is liked by foreign consumers.

"The present age is not big fish eating small fish, but fast fish eating slow fish, see who can adapt to market demand, become fast." Ding Haibin, deputy head of the Ningbo trade group and the deputy director of the Municipal Bureau of foreign trade and economic cooperation, believes that the European and American economies are in recession. The European and American orders are obviously showing a short-term trend. Small orders and urgent orders are more, but merchants may sometimes have higher prices. If Ningbo enterprises are fast enough to organize production, they will be able to get these orders. This requires Ningbo's enterprises to make an issue on the whole supply chain and respond to the changing market quickly.

Yong enterprises aim at emerging markets

Ningbo enterprises interviewed by reporters said that foreign businessmen were obviously more "calculating" than they used to be. Operated by Spanish duer Limited Women's wear It is mainly exported to Europe. Juan Vilanova, the chief representative of the Shanghai representative office, told reporters that the processing fees in China's Jiangsu and Zhejiang provinces are relatively high. In order to control costs, the company is looking for lower "processing costs" in Anhui and Hubei. These ideas are very representative. For Ningbo enterprises, the development of Vietnam, Kampuchea and other countries and the Midwest of China will bring some pressure to Ningbo's foreign trade.

Faced with the current situation of foreign trade downturn, Ningbo enterprises have also set their sights on some "new markets". Zhu Jianjiang, chairman of Changlong international, told reporters that the company has gone to Brazil and Russia to open up new markets in order to make up for the decline of EU market demand. Recently, a $10 million order was obtained in Brazil. "In the long run, it is the only way to open up new markets." He said.

In fact, from the data of import and export in Ningbo last year, the export volume of Ningbo's foreign trade to new countries such as Russia, Brazil and South Africa has increased greatly, making up for the loss in traditional market.

Yu Danhua, director of the Ningbo Municipal Bureau of foreign trade and economic cooperation, said that although the impact of the European debt crisis and other factors on the open economy is greater, the RMB exchange rate is relatively stable.