&Nbsp, A Textile And Garment Manufacturer; A New Outlet For Consensus Industry

In Jinjiang, "brand industrial park" and "SME Pioneer Park" have become the carrier of leading enterprises to promote the development of small and micro enterprises. In addition, many textile and garment enterprises have become the platform for the government to create core technologies, train students and technical personnel, and guide enterprises to open international channels.

　 Structure adjustment:

Technology input Development new pattern

According to the Jinjiang economic daily, while upstream textile enterprises increase the proportion of investment in technology products, downstream brand enterprises also accelerate the pace of structural adjustment.

In stone lions Spin Tian Qiming, the new chairman of the clothing trade association and chairman of the board of directors of AI Dun Bao, said that in recent years, the downstream clothing enterprises of Min faction have changed from the olive production enterprise mode of heavy production to the dumbbell model of heavy research and development and brand marketing, and will still be the main direction of the future industrial structure adjustment of Fujian style clothing.

Gage, general manager Huang Shali, said that before the China Textile Industry Association led the Shanghai Changsheng Group to cooperate with Gage company to form a cold transfer printing demonstration zone base, and collaborated with fashion designer Wu Haiyan to hold a cold transfer printing special conference at the Shanghai international fabric exhibition to promote the new technology with core competitiveness to the domestic counterparts.

Liu Yiqun, general manager of Wolf Road clothing, said Wolf Road will focus on the field of "fashion cowboy". "We will build an international cowboy brand with oriental culture, Chinese characteristics, Chinese original and made in China, and integrate with the new international fashion."

　 Finding a way out:

Leading small and micro enterprises to expand development

In Jinjiang, "brand industrial park" and "SME Pioneer Park" have become the carrier of leading enterprises to promote the development of small and micro enterprises. According to the relevant person in charge of Jinjiang economic and Trade Bureau, Jinjiang will encourage the promotion of "brand industrial park" operation mode in the whole city, with the leading enterprises of brand textile and clothing as the main body, and guide small and micro enterprises to enter, and build a supporting cooperative carrier. The small and medium enterprises Pioneering Park, which is being planned for construction, will be tailored to standard factories for small and micro textile and garment enterprises through agent construction and order form.

Leading enterprises to promote the development mode of small and micro enterprises, in Jinjiang, there are already preliminary success stories. Jinjiang Dali garments company, which is mainly based on foreign trade orders, is one of the leading enterprises in Shenzhen town. In the past two years, with the growth of the order volume, the company has reached a strategic cooperative relationship with many small and micro enterprises around the world, placing orders outside, which has promoted the development of small and micro businesses around.

"Large and small enterprises will jointly develop together. This will be one of the ways for the future development of small and micro enterprises." Yang Jizhao, vice president of China Textile Industry Federation, said that not all small and micro enterprises are suitable for R & D and technology upgrading due to the problems of platform, resources and cost. "Like car brands, they do not produce all the accessories, but they are assembled. This pattern is also feasible in the clothing industry. Large enterprises should take the lead in R & D, and then make small and micro enterprises to upgrade by supporting or subcontracting small and micro enterprises.

Hope to support:

Industry takes the lead in building intellectual property platform

"Last year, as a representative of the company, I spent 3 months in Beijing for 47 trademark infringement cases, with an average cost of 20 thousand yuan per game." With the increasing popularity of CABBEEN's brand, Yang Jianqun, vice president of CABBEEN group in charge of retailing, has done more than one job: the brand rights protection lawsuit makes him feel helpless.

Once this question was put forward, it was accepted by many famous enterprises such as emperor card and bin Nu, and they all had similar experiences. On the one hand, trademarks are counterfeited; on the other hand, corporate trademarks are being snatch abroad, and online shopping channels are not available.

Enterprise rights protection has already consumed a lot of manpower, material resources and energy. In this survey, intellectual property right The issue of safeguarding rights has also become a hot topic of discussion.

In the capital intensive and technology intensive industries of industrial textiles, Haidong feels the importance of technology patents. And relying solely on an enterprise, the technology strength is limited, for this reason, he appealed to the association to support the textile and garment enterprises to establish a patent trading platform, to protect the industry's technological upgrading and patent rights protection.

This proposal has been praised by many local textile enterprises. They believe that only targeted intellectual property protection for the middle industry of textile industry will enable enterprises to fall into good technology and further promote the upgrading and development of the entire textile and garment industry chain.

In addition, many textile and garment enterprises have become the platform for the government to create core technologies, train students and technical personnel, and guide enterprises to open international channels.