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Korean Casual Wear Industry Is Difficult To Produce New Products.

2012/3/13 9:26:00 25

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Recently, the Korean casual wear industry is looking for new selling points for 2012 winter products.

In order to save costs, casual wear enterprises usually finish the winter commodity ordering in late February. However, this year, enterprises are unhappy because they can not grasp the direction of the 2012 winter commodity planning.

According to the practice of the industry, clothing companies often plan the year ahead of the year's popular products and main products in advance, but this year's situation is not optimistic.

Big enterprises are hard to find.

Down Jackets

A substitute for cotton clothes.

To add insult to injury is that in the last winter, the sales of the two categories of clothing, such as down garments and cotton clothes, were dismal, reaching only 50% of the production volume.

A rest

Leisure brand

"If our garments are to be put into production in the off-season of Burma and Vietnam, we should place orders at the earliest of April, but no samples have been formed," the designer's director said in an interview.

If you can't develop new products all the time, you can only make some changes to the down jacket and cotton clothes last season.

In the last winter, the sales of down coats and cotton clothes were dismal, which made it difficult for us to control the next season's production. "

Against this background, a considerable number of brands have to postpone the time to market their products in winter.

The cost is important, but what is more important now is to take out the plan as soon as possible and decide the type and sample of the winter goods.

Consumers are increasingly diversifying their shopping ways, and the global SPA brand is in Korea.

market

The occupancy rate is higher and higher.

In such a big environment, mass production will only bring losses to the enterprises themselves.

"At present, we only have to increase the sales volume of this season before we can better grasp the production volume of the next season," the Minister of a casual wear brand said in an interview.

We will try our best.

Sale

The inventory of goods this season will then be worked out in the 2012 F/W quarter.

There is a critical voice that points out that the culture of commercial planning, which is the mainstream of copying and imitation, is ingrained and there is a great disadvantage.

The leading brands in the market tend to take the popular products and the best sellers in the above season as templates.

In the long run, it is difficult to form an inherent commercial planning culture.

Now there is a problem and businesses need to rethink the business planning model.

People in the casual wear industry said in an interview: "the brand currently dominating the market has formed the brand's inherent style in the long term development process and has its own star products.

But the obscure medium and low-grade brands have always been copying and copying high-end brand products for development. It is very difficult to form their own brand characteristics. This is a serious problem. "