Four Criteria For Franchising Franchise Projects

Today, a large number of franchise projects are dazzling, and the ads on the leaflets seem fascinating.

Which one should the entrepreneur choose?

Is the investment big or small?

How about not joining the fee?

Are there many projects in Direct stores or are there many projects in franchised stores?

It has been investigated that in the United States, Japan and other countries, the franchise chain stores have a much higher survival rate than separate stores.

As a result, many Chinese entrepreneurs simply believe that as long as the franchise projects can be profitable.

But is this the fact?

Criterion 1: choosing the right line, first of all, the selected industry must withstand the test of the market.

This is the simplest benchmark, that is, the chain operation system of enterprise development has been at least two years.

Secondly, it is necessary to choose popular and popular commodities. This will not happen.

Besides, the universality of business circles is also important.

Rule two: the more discriminating headquarter, the better it is to find a headquarters with a certain store experience and a chain store number of a certain scale or development for at least two years.

Some new affiliate systems are not long enough to develop themselves in the market, and have not yet been tested by the market. Customers' consumption habits have not yet been formed, which is easy to cause the illusion of temporary business prosperity.

In addition, the competitiveness of chain brands is also the key to success or failure.

To observe the development of the retail service industry in the US and Japan, the future of chain operation must go from the single store competition to the brand competition, that is, the competition between the chain systems. "The chain system with a consortium background will definitely take the lead in the situation of strong financial and development team capability".

Therefore, the choice of a weak brand franchisee, although can be less to join the fee and margin, but relatively, the headquarters can enjoy less resources and help; many things are to rely on the franchisee to take care of themselves, competitiveness is naturally weaker.

Rule three: assess your finances and direction. Many affiliate headquarters like married couples. If it's a couple with a little money and not too much money, they will be better together.

"Because people with this trait, on the one hand, have financial pressure and work experience, because they really want to do this job and do not give up easily because they can not endure hardships."

An insider in Taiwan commented on the choice of franchisees.

On the other hand, the choice of headquarters should not be greedy for petty advantages or small losses, nor should it be a small investment.

Rule four: many people who come to headquarters face to face can only listen to some information such as the written or explanation of headquarters. When they sign up hastily and wait for a dispute, they will find that the headquarters is smaller than their own stores, and there is no ability to solve the problem of stores at all.

Therefore, it is necessary to go to headquarters and its franchisees to collect first-hand on-site information.

In addition, you can ask the headquarters to provide the number and location of the existing franchised stores. Please recommend three stores that are similar to the expected business district to visit and discuss whether the actual operation of the franchisee is general.