Apparel Retailing In The US Is Warming Up With Spring

Recently, the rising temperature has brought the "spring" of US retailers ahead of schedule. According to the latest data, the sales volume of garment retailers rose slightly in February, due to the increasingly warm weather, and the desire of American consumers to become stronger.

In February, the largest clothing in the United States retail Gap's same store sales rose 4%, the first increase in nearly 8 months. Gap said that the role of spring clothing in boosting sales and economic growth should not be underestimated. Thanks to big promotional activities such as footwear and clothing, sales of luxury goods department chain Nord (Nordstrom) increased by 10% in February, and Saks (Saks) increased by 6.6%. In addition, Taghit company's same store sales increased by 7% in February, while Messi's department stores increased by 4.6% compared with the sales of stores. The gains of Ross and global apparel retailer TJX increased by 9% respectively. Benefiting from the promotion of Valentine's day consumption climax, Limited Brands company's predecessor, Victoria s Secret, has risen 8%. Youth fashion retail companies Buckle sales surged 14.8%.

The National Retail Federation (NRF) once predicted that in February this year, the average level of personal consumption will rise by 8.5% to 126.03 dollars over the past year, reaching a new high in 10 years, with total consumption expected to reach US $17 billion 600 million. Current US market The environment is witnessing such speculation. The industry survey also showed that the US consumer confidence index reached the highest level in February. Lynn Franco, director of Conference Board, said: "in January this year, the US consumer confidence index showed a downward trend, but there has been a gratifying recovery since February". (Lynn) Thus, the overall economic situation in the United States is warming. Lynn Franco added: "despite rising oil prices, the industry is more optimistic about the economic situation, career prospects and financial situation in the short term."

As the shortest month of the year, February is a transitional month for US retail industry to digest inventory and an old crescent moon waiting to see the trend of consumption. With the gradual increase of consumer demand in February, retail Shang will also have a warmer spring in March and April. But experts warn that when oil prices are close to $4 / gallon, low-income consumers will once again tighten their purse strings to control extra spending.