Ji'Nan Shopping Mall Shang Pin Hui

LAURENVIDAL brand counters

Gorgeous Europe street people's shopping mall, family entertainment integrated square, top international trend collection Plaza Hang Lung Plaza......

The major shopping malls in Ji'nan are developing rapidly, and their characteristics are highlighted.

"In the past, the duplication of brands in the mall is too high, so it is hard to tell which store is more consistent with its temperament, which is the same as which home, nothing special."

In this regard, Zhenhua Ji'nan people's shopping center, ladies in charge said that the five European brands we imported were imported from original designs and fabrics. The purpose is to enhance the elegant quality of shopping malls and closer to the international trend of popularity, thus fostering a group of high-end consumer groups.

Shopping glimpse]

Fashion upgrading of department stores

In the past few years, the department stores in Ji'nan encountered bottlenecks. Facing the traditional single shopping mode, serious brand homogenization and the rising consumer demand for brand diversification and fashion, Ji'nan local department stores urgently needed to change their business models, improve their shopping environment and adjust their brand.

Zhenhua Ji'nan people's shopping center responsible person said that the Ji'nan people's Mall in 2009 with Zhenhua commercial building after the expansion, pformation, to achieve a comprehensive upgrading of business models and commodity brands, determined to create high-grade and distinguished modern fashion department stores.

In the next two years, Ji'nan's department stores and shopping malls were on the rise. Wanda Plaza was on the four road business circle, the Hang Lung Plaza landed on Quancheng Road business circle, and the Ginza harmony square stood up on the twelve road.

Nowadays, all department stores are proud of the popularity of fashion brands and the fast growing speed of new products. They have trained a large number of loyal consumer groups in the province, and constantly set off a consumption boom.

Reporters learned that after the adjustment of traditional shopping centers, the trend of catching up and fashion quality were upgraded. For example, in September of last year, Zhenhua Ji'nan people's market introduced WEILL, MARLY 'S, LAURENVIDAL, BleuBlancRouge and CRISTINAGAVIOLI five big European brands, adopting high-end design of France and Italy, laying stress on ready-made clothing details, pursuing tireless pursuit of high-end taste and characteristic management strategy, forming a distinctive European Street.

[consumer experience]

Enjoy comfortable shopping life

"Sometimes it's not a deliberate shopping. A friend will eat at Wanda Square, and then go shopping in the mall after dinner, but he won't go empty handed every time."

Miss Chen, a Ji'nan citizen who often stroll around the market, said she valued the shopping environment of shopping malls, and liked the integrated shopping mode of shopping, dining, leisure and entertainment.

In the face of intense retail business war, various department stores have seen the development of comprehensive consumption mode as the future trend of department stores. "Let consumers enjoy the third leisure space outside the home and office, shopping comfortably, and comfortable consumption" when shopping in shopping malls.

The shopper's shopping experience is very important to the business adjustment strategy of the shopping mall, and the emergence of the integrated shopping center is conducive to creating a comfortable shopping environment, and on the other hand, it can create "casual consumption", which is conducive to improving the turnover, said the head of the Department Store.

The industry will give an analysis of who will gain the advantage in the future business war in Ji'nan: "in the development of department stores, we must pay attention to building business cards, create unique styles, make differentiated and distinctive brand management, and pay attention to observing the consumption crowd, cultivating the market temperament and loyal customers."

To this end, the industry has also commended the good momentum of development of the current department stores in Ji'nan. At the same time, it also said: "in the spring of this year, the department stores have adjusted their brands after a certain period of time, and gradually have a unique style. Their distinctive brands are becoming more and more prosperous, such as the luxury brand corridor on the first floor of the Hang Lung shopping mall, which complements the Ji'nan department stores to the second line, lacks the inherent defects of the international first-line brand, and shares the luxurious feast of luxury consumption experience."