Foreign Stores Open "Try On Fees". Wuhan Businessmen "Dare Not Follow".

Go to the mall to test the clothes and copy the numbers, and then look for the same clothes on Taobao.

At the moment, the fitting shop is rising, and the entity store has become the "fitting room" of the online shop, which makes the entity businesses "hurt".

Recently, a shop in Australia asked customers to pay up to 50 dollars.

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The reporter logged in some local shopping website forums and found that this kind of test - fitting tribe was common, and the entity store was reduced to "fitting room".

For this phenomenon, many shopping malls in Wuhan indicated that they had noticed, but the store could do nothing but take pictures in the store, and steal the number size in the fitting room.

Recently, a skiing shop in Sydney, Australia, was asked to buy a "try out ticket" for $50 to buy and try again, and once the customer decided to buy the product, the $50 would be paid back.

After the news came out, there was a physical store in Fujian. Customers try to wear 50 yuan "trial fee" first.

However, a shopping malls in Wuchang admits that because it is impossible to discriminate the customers from purely trying clothes or buying them, the same size will do more harm than good.

Expert opinion: department stores should be pformed

In the interview, many consumers feel that they should not charge for trial fees.

Wang Tao, a professor at the school of economics and management, Wuhan University, believes that no matter whether the trial fee is charged, there is no way to save the lost customers.

Because for manufacturers, sub channel distribution, can solve the conflict between online and offline.

If a product is easy to find on the Internet, it is easy for consumers to compare prices and make purchase judgments.

Wang Tao suggested that department stores should adapt themselves to changes in the consumption environment and seize consumers who are not very sensitive to prices. The department store can provide consumers with products that can not be provided by online stores (including products, services, after-sale, etc.). This is a pformation that must be considered and faced by department stores.