Andy Lau Deducts Hangzhou Brand Clothing For The First Time In The Movie Advertisement

"Heroine"

More and more video ads are being implanted.

More and more films and videos appear in advertisements, including Zhejiang clothing brand.

Before, as the only brand partner of Transformers series dress, Metersbonwe not only implanted advertisements in the film, the main character was wearing a T-shirt of American state, but also used Transformers's font, logo, character and other images in clothing products.

Semir sponsored all the costumes starring in the CCTV drama "youth stage".

In addition, the costumes of Wenzhou's "Jia Yang dress" appeared in "ugly invincible 3". AOKANG sponsors "ugly woman invincible 2", providing leather shoes for male starring roles; French school provides clothing for new Shanghai, and red, yellow and blue provide "pay".

Chinese companies are also trying to put the promotion cost in the popular American TV series.

In the hit TV series big bang, the "science genius" appeared on the table of Xie er's home. China's computer brand appeared in the US military stronghold.

Although these American TV plays have not been broadcast publicly in China, they have been introduced and broadcast by the major video websites in China, and their influence on Chinese netizens should not be underestimated.

Zhang Huan, a well-known marketing expert, thinks that when making implanting advertisements, the fame of films or TV plays is large and the time of implantation is long. Whether stars are big players should not be considered first.

Sinde

Games are becoming more popular.

In addition to movies, advertising implants also appear in online games.

Last year, a series of fantasy games launched by a domestic company could see many familiar world brand implants.

For example, Chanel perfume, Haagen Dazs ice cream, Yi Da Qing sugar and Routh Denton pocket watch are all the props for completing the task in the game.

Opening the props, there are also special advertising terms.

For example, Chanel perfume, the introduction is: "task props, men are obsessed with women, the fragrance is charming."

Haagen Dazs ice cream introduction is: "mission props, sweet death, you are not paying your life."

The most popular ads are SNS series games, such as the advertisements of various kinds of cars and drinks implanted in Kaixin net, and the leader of the animation children's community, kimchi food, is planted in the game operation.

Kong Xiangfeng, chairman of the divine carving network, said that the online game market has a large player group, and some games can reach 2 million 600 thousand online at the same time.

In addition to products, some scenic spots also talked with their companies about similar implant advertising.