The Design Of Tag Is Related To The Rise And Fall Of The Fate Of Clothing.
In every country, each flag has a special meaning, so in a sense, the external design of the flag embodies the distinctive charm and image of the country.
Then a clothing, even a brand of clothes, the design of the tag is reflected.
clothes
And the unique image of the enterprise itself.
So when we pursue the quality of clothes, we should pay special attention to the design of clothes hanging tag. This is not simply a facade, but a physical manifestation of the beauty of clothes and enterprises. Let others see your tag at a glance, then you can appreciate the cultural spirit of your company, and then experience the essence of clothes more deeply.
Looking at the world of red men and green women, the styles and styles of clothes have emerged one after another.
Even the tag attached to the clothes is different from each other.
Alone
Tag
The texture of the tag is mostly paper, followed by plastic and metal.
Others, such as silk and its fabrics, are mainly found in high-end fashion, and of course there are many other materials made.
With the domestic
Fashion trend
Due to the impact of Japan, South Korea, Europe and the United States, in recent years, some new tag of holographic anti-counterfeiting materials have appeared.
In terms of modeling, shapes are all kinds of shapes and shapes. They are all coquettish, elongated, folded, circular, triangular, and so on.
For example, what bag type, hook type ah.
These special shapes, colorful and dazzling.
To design a good hanging tag, printing is very important and must be exquisite. If it is generalized, the external publicity of clothes will also be greatly reduced.
Secondly, the connotation is also very particular. Although every clothing company has its own unique flagship spirit, its cultural orientation is very extensive.
However, the printing of each tag has several essential elements, such as factory name, factory address, telephone, postcode, logo and so on.
另外有些企業,還會在吊牌上附加著印上公司的性質(如中外合資、獨資等);甚至乎有些服裝企業則直接把小小的吊牌,打造成一張縮微的“廣告”,采取一些比如把名模靚女,或者一些名人明星身著自己產品的照片印在了上面,給人以更直觀的感受,給人帶來視覺的沖擊,使消費者對自己的產品有更深刻的印象,從而使得這小小的吊牌起到了宣傳促銷的作用;還有些企業,通過在吊牌上印上鳴謝、祝愿的話語,拉近與消費者的距離,給人以親切感;而有的呢,則其吊牌就是一張“產品使用說明書,上面不僅印有產品是有何種面料,其性能如何,甚至乎還要把洗滌服裝的水溫、洗滌方式及其那種類型的清洗劑,以及如何保養都印在吊牌上,正所謂麻雀雖小,卻五臟俱全。
It can be seen how much attention these enterprises have to consumers' service and how responsible they are to consumers.
In addition, with the emphasis on knowledge products and the protection of intellectual property rights in the society, some enterprises in order to protect their intellectual property rights from infringement by others, they are willing to make use of all kinds of holographic anti counterfeiting tags and bar codes, so as to achieve the purpose of protecting the rights of production.
At the same time, it helps consumers to identify genuine and fake products in another sense, and further safeguards the rights and interests of consumers.
Although the tag is only a small piece of things, it always reflects the persistence of the enterprise in promoting itself and its consumers.
As a link between consumers.
It is not just born out of thin air. Nowadays, clothes are no longer just for the sake of bunkers, but fashion has come to its own unique civilization age. Small tag is also a tool for propaganda culture in people's deliberate behavior, and it has an unpredictable effect on improving and protecting the reputation of clothing enterprises and promoting products.
It is like a face of a person, representing a cultural atmosphere of an enterprise.
Compare it to the famous brand of fashion, which is worthy of the name.
However, it is somewhat disappointing and regrettable that there are still a large number of garment enterprises that have not yet attached importance to this point and have not yet recognized its importance.
Many of the famous fashion brands in China are not yet registered trademarks since the establishment of the fashion brands. This has provided an opportunity for those who have ulterior motives.
For those products with no trademark tag, once they are counterfeited, they will not only be protected by law, but also seriously disrupt the order of the industry. Moreover, from the point of rampant counterfeiting, enterprises will also enter the sales predicament.
As long as the generation of clothing tag is divided into three steps, there are no loopholes and negligence in each step.
Whether design, printing or production must be very careful.
It is especially necessary to point out that graphic design should be treated with a mentality of treating a piece of art.
In particular, the following points should be considered: clothing composition, washing instruction.
What is particularly needed is the instruction of washing, not Jerry building, and detailed descriptions and illustration of functional clothing such as down garments, plastic underwear and thermal clothing.
For complex instructions, we can adopt legend forms and cartoons to create, not only vivid, but also a kind of innovative ability. The use of pictures is also a good way, but we must measure them and not exaggerate them.
For example, the use of celebrity models in products photos; bar code has become a recognition of the ownership of intellectual property signs, now all walks of life are valued and widely used, so barcode is an indispensable part of the tag.
But in view of the fact that bar code is more complex, it is scientific and reasonable to use it. It is not allowed to code randomly. The relevant certification marks, such as IS09001/9002, environmental protection IS014000, cotton logo, pure wool logo, European green label Oeko TexStandardl00, European eco label E-co 1abel, are not important, but we should suggest active suspension.
This is a manifestation of the quality of clothing and its social responsibility, and a noble embodiment of an enterprise image, which is beneficial to win the trust and recognition of customers.
Tag, in the final analysis, is a side glass of the enterprise. Through it, consumers can see the real inside of the enterprise.
So as to improve the quality and reputation of enterprises.
Tag is also a small advertisement, designed well, a little bit of pay, it can get several times, dozens of times, or even a hundred times the effect, is conducive to improving the visibility of enterprises.
Tag is also a cultural label of enterprises, through which it can appreciate the unique charm of enterprises.
Therefore, whether the design of the tag is appropriate or not is related to the rise and fall of the clothing fate.
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