Domestic Clothing Brands Were Questioned About Pricing &Nbsp; Price Matching Luxury Brands.

A suit of suits cost tens of thousands of yuan, and a skirt is sold to 7500 yuan...

Domestic clothing prices almost catch up with international luxury brands.

However, in the cause of high price explained by businessmen, how many reasonable components are there, and how many are the shields of enterprises' high profits?

The skirt costs 7000 yuan.

Domestic garment pricing malformation

A Chinese suit sells for nearly $10000 and shirts cost more than 3000 yuan, almost world-famous.

Reporters found that women's clothing, for example, the local clothing brand YINGZHENG set of women's skirt, after 30 percent off, the price is 7500 yuan, Mei Mei and the brand of women's wear is 3300 yuan.

Only a membership card can enjoy a small discount, sales staff said.

"Many clothing brands in China are at this price.

The price of the house is high, so we have to lower the price. "

Clothing shoes and hats in China

Mr. Yang, who accompanied his wife in shopping, told reporters that the price of clothes in the shopping mall was too unreasonable. The vest of a famous brand could be sold for seven hundred or eight hundred yuan.

The name is very foreign, in fact, is the brand of Beijing.

Moreover, some of the costumes can buy an international brand in Ortles.

Overseas designers

Salaries actually account for 3% of the price.

Some brands, which claim to be designed by foreign designers, sell a garment to tens of thousands of yuan.

YINGZHENG brand salesperson explained that the fabric is imported, the designer is foreign, and the price is also normal.

Huang Yongsheng, director of the clothing department at Raffles International College, Beijing Institute Of Fashion Technology, said that hiring foreign designers is not the direct reason for the high price of clothing.

The annual salary of overseas designers is from tens to tens of thousands of yuan.

Take the counter to sell 3000 pieces of clothing every year, for example, the designer cost of each dress is about 100-200 yuan, accounting for about 3% of the clothing average price, and the proportion will be lower according to the actual production volume.

Imported fabrics

Dyeing and finishing is difficult.

Insiders said that imported fabrics, high-grade fabrics, customized fabrics, and so on, are expensive clothing shield.

At present, the best material in China is worsted wool, a set of worsted wool suit, the cost of its fabric is about 300-400 yuan.

According to Xia Hua, chairman of Yiwen group, the price of ordinary imported fabrics is 2-3 times higher than that of domestic fabrics.

Calculated, the cost of a suit of imported fabrics is about 600-1200 yuan, which accounts for about 10% of the selling price.

Kang Lanxin, Dean of the vocational education of Chinese collocic division and Dean of the clothing and collocation school, said that the real high-grade fabric needs to be fixed and dyed from Europe.

Most of them wear only "imported" hats.

Brand value

Window dressing and big suit

Zhou Haigang, vice president of the MBA Alumni Association of Peking University and chairman of the school of clothing and collocation, said that the gross profit of clothing enterprises is generally over 50%, and the cost is around 10%.

For example, a 200 yuan NIKE T-shirt cost only 8-10 yuan, and other channels to remove expenditure, the rest of the profit space is more derived from its brand value.

Many domestic clothing brand counters are very foreign in decoration and display.

Many consumers are mistaken for international brands.

but

At present, a large part of the clothing brand with high price is mainly from the customers of other provinces and cities.

These consumers generally believe that in the obvious location of the mall, the brand of a famous brand should be a high-end brand.

Channel cost

35% shopping bags

For pricing

The reporter understands, domestic department stores will charge the "channel fee" to enter the store brand, the proportion of sales deduction is between 25%-35%.

Therefore, many brands entering shopping malls are routinely selling products at a cost price up to two to three times.