Spring Clothing Is Unsalable &Nbsp, And Big Stores Do Not Have Enough Cash Flow.

Reporters visited many clothing stores and department stores in Xicheng and found that this year's spring sales fell by nearly 30% over the same period last year. Eager to see clothing Shop owners began to lose control and simply set up a discount for spring clothes in advance.

"Spring clothes are really hard to make this year." Yesterday, when the reporter came to the "HOME" clothing store dominated by "boutique ladies", Miss Song, who had just returned from Hangzhou, poured out a bitterness to reporters: you see, what we are entering is basically a very light summer dress, and nothing like a jacket is on the shelves. "This year's spring stock purchase cost is already very high, but the weather has not been able to, spring clothes are hard to sell." Miss Song said that due to limited strength, capital turnover must be dealt with in advance cards, and new products should be purchased for performance.

In the interview, reporters learned that not only small shopkeepers, but also some large shopping malls and brand stores also encountered similar situations. Many shopping malls reflect spring clothes this year. Unsalable Obviously, sales fell by about 30% compared with the same period last year. As long as you enter the shopping mall, you can see the discount of the spring clothes. The spring shoes that cost more than 1000 yuan a month ago have been cut down in advance, and the cheapest ones even have a discount.

Although the discount is not small, it is still much less to buy. "The spring in Wuxi is short, and it is going to be clear and bright. The temperature is not rising. I am afraid that when the weather is hot, it will wear summer clothes directly." Xiao Liu, who is shopping, said so. According to the analysis of the industry, according to convention, people usually take off their cotton padded clothes and wear spring clothes for about a month for summer wear. This year, due to the rainy weather, consumers' desire for spring clothes is not strong enough. Clothing manufacturers also dare not easily enter the spring clothes, instead of buying summer clothing.

A shopping mall official confirmed: according to convention, spring breaks in spring are usually the end of March and the beginning of April. This year, basically, the price of spring clothes fell all the way into March. At present, several large local shopping malls are beginning to "clean up the spring clothes", and the discount rate is almost the same as the "season clearing". "Although sales promotions are planned every week, sales are still hard to rush. What can be done at the moment is through big discounts. Spring clothes Leave as much as possible, and rush to market at the same time. It is estimated that when the weather is warm, the demand for summer clothing will appear.