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The Family Ethics Drama &Nbsp Was Staged In Fashion Week, And The Opening Ceremony Of The Second Card Competition.

2012/3/27 14:12:00 25

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Fashion Week Fashion Designer

Armani's old product line can't count, but Prada's Miu Miu grew up and even ran to Paris alone.

The Italians love to make the scene of the big family happy.

fashion week

It hasn't changed much, so that sometimes it can even turn Milan.

fashion week

As a family ethics play.

D&G: the most unusual death in the history

Spring and summer 2012 in Milan

fashion week

Dolce&Gabbana (micro-blog) merged its own sub line brand D&G into the main line. This conference became the most unusual death spot in the fashion history.

The brand once claimed that D&G was closed because it made too much money.

This train of thought is not new at all. At first, Dolce&Gabbana sold the brand to Ittiette to make money. Now, when D&G is full of wings, "cunning rabbits die and running dogs cook" is not the right time.

For a long time, Dolce&Gabbana and D&G have been too close to style positioning.

At this fashion week conference, D&G presents a new style of riveting with silk scarves, all kinds of scarf skirts, scarves, waist belt details, silk scarf printing and turns into battle array, and then matches with the golden big accessories, the big eaves straw hat, the wide sunglasses, specializes in the lively and prosperous vacation sense.

Dolce&Gabbana has ushered in its brilliant bloom.

Looking at plastic skirts is a pleasant surprise, and all kinds of retro style skirts have unique charm. The most obvious point is that they are much more diverse in style than D&G.

It is worth watching how the two designers of Dolce and Gabbana will face the increasingly fragmented market with a single brand after they shut down D&G.

Versus: Renaissance moment

As early as 2006, Versace's subsidiary line brand Versus had "died" once.

In 2009, Versus worked with Facchini group to reintroduce the sub line in spring and summer of 2010.

The Versace Jeans, which has been criticized by many "vice line abusers" for being a big name but not worth enough, is the product of Swinger group.

Looking back, in 2008, Donatella Versace once rejected H&M's invitation to cooperate, and said in the New York Times: "the reason I refuse is because I have devoted all my efforts to maintain the status of Versace luxury brand.

The combination of Versace's name and H&M will confuse brand positioning. "

Of course, just a few years later, she went back on her feet and happily joined hands with H&M in doing business.

So far, it is now possible to regain the right to produce and sell Versus, and also have more confidence in its ability to control after the financial turmoil.

What is the brand new Versus made by the British designer Christopher Kane? 2012 spring and summer Milan fashion week, the series, full of easy to understand the easy atmosphere of American fashion.

And the sports elements are processed into a high fashion sense of fashion, the zipper hoodies and the short skirts of the cheerleaders show the sexy and young side of the fashion.

Prada: women are contradictory.

The first two are in the same place.

fashion week

The stage is designed for its own brand lines, while Miuccia Prada has long positioned Miu Miu as an independent brand rather than a Prada sub line, and even sent it to Paris fashion week.

The 2012 spring and summer series of Prada shows interesting small prints on skirts, while large areas of retro printing are even more prominent.

The square square collar collar with round shoulders is undoubtedly the main style. It looks like a complicated woman with a complex mind under the background of printed fabrics. There is undoubtedly a girl's heart in her heart, but her appearance is still reserved and restrained.

The 2012 spring and summer series of Miu Miu are much simpler. Although the fabric has gorgeous luster, its color is simple and bright.

The biggest difference between Prada and the leader is that you rarely see old style collar, V collar, round collar and half style shawl, beautiful bow, which is much softer in design.

Prada's latest season's design is based on the theme of "sweet women". But this sweetness does not need to compare with the Miu Miu girls' feelings. They have completely different stages. Of course, the Prada series with the theme of "sweet women" is particularly obscure in the recent Prada design.

Perhaps it is because women's minds are full of contradictions that Miuccia Prada, a woman, can hardly understand everything by reason.

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The second line brand is on fire again.

D&G sold in the same year and Versace (micro-blog) once refused to sell, all came from the same mentality. Hold lives on her own, that is, to maintain the core value of the brand.

Sales strategy changes, brand structure also changes.

When the swan's last dance is performed in Milan fashion week, many designers in the fashion world are preparing their own secondary line. It seems that the rocking Qian Shu still has great attraction for D&G.

Consumers, please look after your wallet. After the ups and downs of many sub line brands, we treat the designer's vice line.

brand

A discerning eye should be trained.

MW Matthew Williamson

MW Matthew Williamson is a new sub line brand launched by British designer MatthewWilliamson.

The brand line was unveiled in early August 2011, with a total of about 250 single items, priced between 250 and 350 pounds, authorized to be launched by Mariella Burani Fashion Group.

The hard engine jacket and knitted jackets and tight fitting jeans are the main hits of this series.

The price is much lower than the main line, and it is also very practical.

Matthew Williamson is famous for its richness of unique printed fabrics. He also worked with H&M to launch a series of designers.

Of course, for many consumers, the designer's printing money is often difficult to control, and now the secondary line may give you a good chance to practice.

Especially when a nice big red dress sells for only 60 euros, the temptation is hard to resist.

Pierire Balmain

Pierre Balmain was officially unveiled in Paris early last October.

As the Balmain's second line, the most anticipated place is the price of only the main line 1/3.

Driven by the strong Balmain of the main line, leather jacket and zebra long gown have long been the must by products of fashion fans, but now they can spend less money on Pierre Balmain.

The emergence of Christophe Decarnin has brought about a miraculous rapid growth in the sales of Balmain. It is precisely because he has laid a star money effect even if he sells more than 50 thousand RMB leather jackets.

It is also said that this series has created a contradiction between Christophe Decarnin and the company's top executives, so that the designer himself runs away.

The French editor of Vogue Emmanuelle Alt has alluded to the character of Christophe Decarnin, which does not know the type of self marketing. The appearance of a new secondary line is worth cheering by consumers. How can a talented designer escape?

Denim&Supply Ralph Lauren

For Ralph Lauren, the brand line is really not too much.

Denim&Supply Ralph Lauren, which was just released last August, has added another member to its subsidiary line family.

The brand line is dominated by nostalgic elements, and the design is more suitable for young people to wear.

The first autumn and winter series are full of American style clothing. Hooded coats, sweaters, jeans are like Westerners dressed in the era of wasteland.

The price is naturally the main attraction of the sub line series, and the bag series is priced between 29 and 39 dollars.

The price of jeans is also basically the same as the price of the high-end jeans at present. The price of 100 to 200 dollars is not very difficult to consume.

With the popularity of retro and outdoor clothing, the top two youth consumer markets are hot.