Us: Many Luxury Brands Enter Outle

　　 Outlet The ultra-low discount, detonating consumers' strong desire to buy.

In a suburb near New York, a Japanese woman's sharp, shrill voice drowned in the noisy crowd. LV Classic bag, dress Chane The L dress is still full. Burberry Coach, Dolce&Gabbana, GiorgioArmani, Gucci shopping bags, petite figure in the crowded crowd flexibly. If you are careful enough, you will find that most of the people here are full of shopping bags and have a very rich harvest.

Yes, this is the largest shopping mall WoodburyCommonPremiumOutlets in the eastern part of the United States. Although this outlets is not in New York, it is no less inferior to New York's bustle and popularity. Its traffic can even match that of the famous Fifth Avenue. We can see from the figures of the weekly tour numbers of the major travel agencies run by Toronto in China: outlet

For example, East Asia Travel Agency, Tai'an travel agency, Tai ban travel agency, Tianma Travel Agency and so on, in their group of New York and Manhattan three day tours or sightseeing shopping groups, they all emphasize that WoodburyOutletMall is one of the essential attractions. They are in groups two to three times a week, especially from the end of November to the Christmas holidays in December, and they need to increase the number of times every week to meet the customers who want to go shopping in the south. In order to satisfy tourists' shopping crazie, some travel agencies specifically stated that they should stay here for at least 6 hours.

In addition, CamarilloPremiumOutlets, located near Losangeles, California, NorthGeorgiaPremiumOutlets, Atlanta, Georgia, Nevada LasVegasPremiumOutlets, Florida and OrlandoPremiumOutlets, and other brand discount stores are also unusually hot. Luxury brands such as Lacoste, RalphLauren, EsteeLander and Lancome sell at a discount of 5-6 or 90 percent off lower than that of the franchised stores. The discount of top brands has made many consumers crazy, and it has also created a great deal of enthusiasm for foreign tourists.

The popularity of Outlet has attracted a large number of luxury goods, and even some brands have independently set up outlet, such as CalvinKlein and Coach. Why are the big names so popular with Outlet? On the one hand, outlet's merchandise is several times cheaper than the counter, and the discount psychology has stimulated and satisfied consumers' desire to buy luxury goods. On the other hand, outlet has opened up a new sales channel for luxury goods, solved the large number of inventory caused by the seasonal replacement, and to a certain extent, has saved the luxury goods price but limited sales losses. Outlet's popularity is attractive to consumers and luxury brands.

Outlet has indeed attracted some brands, but a small number of luxury brands have not entered outlet. For example, clothing brands LouisVuitton and Hermes have never been discounted, nor have they appeared in outlet. As for pure cosmetic brands VII and MariaGalland, too. The charm of Outlet does not seem to attract them. The reason for this is that it is "unnecessary".

LV has always insisted on "never discount" and has refused to enter outlet. Like the nobility, surname, badge, and other symbols that once used to be a noble class, the symbolic meaning of luxury brands is success and affluence, which do not need to be achieved through "discount," said the head of the public relations department of LouisVuitton, a group under HVMH.

Compared with LV euphemism, VII is more straightforward, the company official said, VII products will only be sold at the fixed senior beauty salon, and outlet is not suitable for us. We mainly customize each customer's skin and requirements to meet the needs of different customers, so there will be very little backlog of goods, naturally do not need outlet to process products. Moreover, the discount and promotion of outlet may also reduce the brand level, destroy the brand image and make the brand cheaper, which is not a wise choice.

But the head of OscardelaRenta does not agree with this view. He thinks that outlet will not lower the brand style. There is no direct connection between the brand value and the discount. Is OscardelaRenta not a luxury because of the discount on outlet? He added that outlet is the inevitable trend of the development of luxury brands in the future. Even if a few brands do not accept the outlet mode, the mainstream trend of outlet will not change. More and more brands are rooted in outlet. Perhaps in the near future, with the development of the economy, it will be possible to break the pattern that a few luxury goods are excluded from outlet.

But is it true that luxury can really take all the way of "outlet"? So far, no one can really say that we can only wait and see when we can wait to prove it.