XTEP Join Hands In "Olympic Train"

As a national brand that has long supported the development of China's sports and cultural undertakings, XTEP has become the exclusive partner of the Olympic Games train Z13/14 times (Beijing Shanghai) in the golden autumn season. With its practical actions and strong national consciousness, it actively disseminate the Olympic culture and inherits the Olympic spirit, contributing to the cause of China's sports and adding luster to the Beijing Olympic Games.

The XTEP Z13/14 Olympic train full of Olympic spirit was successfully launched in Shanghai in December 18, 2007. It opened up the curtain of XTEP's efforts to support the Olympic culture tour, and in the 2008 Olympic Games in China, the great event of giving back to society.

With this unusual publicity for the Olympic culture tour, the cultural essence of XTEP fashion movement and XTEP's national spirit as a national enterprise are deeply embedded in the hearts of the world.

On the evening of January 20, 2008, on the "XTEP Z14 Olympic Games train" from Shanghai to the capital Beijing, an interesting Olympic knowledge quiz activity is being carried out enthusiastically.

This is an Olympic thematic Publicity Campaign sponsored by the "XTEP Z14 Olympic train" for the celebration of the 200 day countdown to the Beijing Olympic Games.

With the approaching of the Beijing Olympic Games, participation in the Olympic Games, support for the Olympic Games and dedication to the Olympic Games has become a common action of all walks of life.

As a national brand with a sense of social responsibility, Z13/14, as a partner of the "national youth civilization train to promote the Olympic Culture Tour", has participated in the torrent of the Olympic cause in China. It has carried out the firm belief of focusing on sports and supporting the Olympic movement. It has fulfilled the mission of spreading the modern Olympic spirit and the concept of the Beijing Olympic Games to every corner of the land of China, so as to enable more Chinese people to understand the Olympic Games and participate in the Olympic Games in the historical mission of the.

This is undoubtedly the best interpretation of the Olympic movement's "focusing on participation". It is also a perfect reflection of XTEP's concept of "constantly challenging itself and constantly improving itself" under the spirit of "higher, faster and stronger" in modern Olympic Games.

XTEP is convinced that the growth of an enterprise can not be separated from the support of all sectors of society. A mature enterprise should return to society. In addition to material output, it also covers the positive contribution to the construction of social spiritual civilization and the construction of a harmonious society.

Therefore, from supporting the mass sports activities to becoming a partner of the Z13/14 train to promote the Olympic culture tour, XTEP (China) Co., Ltd. is implementing the idea of rewarding the society and contributing to the society step by step.

At the theme of the "200 Olympic Games on XTEP Z14" Celebrating the countdown to the Beijing Olympics, many tourists came in and participated actively and enthusiastically.

Passengers have indicated that such Olympic theme activities are novel and vivid, and they hope to participate more in the Olympic culture tour in the future.

Mr. Ding Shuibo, President of XTEP (China) Limited, told us that in the 2008 Olympic Games, XTEP will launch a series of major initiatives around the theme of the Olympic Games. It will help to publicize the Olympic culture and carry forward the Olympic spirit, so that the harmonious concept of "one world, one dream" can be found in the hearts of millions of people with the XTEP Olympic train running across the land of China.