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Why Does China'S Clothing Brand "Cry Out"?

2012/3/30 10:09:00 17

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Chinese Clothing Brand

stay

brand

If you can't stand up, you can't be there.

World clothing market

Stand on your feet.

along with

globalization

With the further development and international division of labor, China's garment industry has gradually shifted from OEM to independent brand building.

But at the moment, the local brand is still a minority.

Is the design style not enough, or is the business concept still needed to be innovated? Where exactly is the fire of the Chinese clothing brand?

"Surprise consumers."

The winner of the eighth annual award for Style Awards of Chinese fashion brands, "the sketch" brand leader, said that the soul of the brand is design.

At present, China's clothing design and development are still at the initial stage, and well done enterprises also have a little bit of their own style.

Some industry experts and personages believe that design is not only a simple use of certain Chinese elements, but also stands in the global fashion context to build up its own design system and form the Oriental life philosophy recognized and pursued by the whole world. However, Chinese clothing design has not yet reached this standard.

Increasing the intensity of clothing design has become the primary task of clothing brand construction.

"It's not enough to build a closed door.

To master the world's fashion pulse, make use of its own advantages and unique brand culture to carry out innovation.

YISHION chairman Guo Donglin said.

Like some large garment enterprises in China, YISHION has adopted the strategy of "going out and importing".

Not only has several design centers in China, but also in London has set up its own design studio to facilitate the first time docking with international fashion.

Guo Donglin said that Chinese clothing enterprises should build up their brand vision, broaden their horizons, broaden their scope of vision, and strengthen the research on international fashion trends and investment in product R & D design.

Standing on the basis of innovation

Strengthening technological research and development is also an important guarantee for brand building.

To put drawings into practice depends to a large extent on technical support.

With the progress of science and technology, the competition of garment industry is also advancing to the upstream of the industrial chain.

The 29 China textile yarn exhibition, held in Beijing on the day of the day, attracted 153 enterprises from 10 countries and regions. More than 100 samples of yarns, fibers and knitted fabrics with high technical content and strong sense of fashion were displayed on the spot.

"We must stand on the basis of innovation system and acquire the value of technological innovation and the value of independent brand.

Start with fiber and raw materials, and guide enterprises to upgrade technology.

The head of the China Federation of textile industry said that the upstream enterprises in China should not only provide products, but also provide solutions from color to raw materials and finished products, and grow into strategic partners that can not be separated from brands.

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Diversification of marketing means

Besides, quality marketing strategy is a good strategy to boost the development of Chinese clothing brand, including brand culture construction and channel innovation.

"Transforming the unique culture of China into the internal component of the brand, thus building up the brand value support system."

Chen Dapeng, executive vice president of China Garment Association, believes that the time of Chinese clothing brand is relatively short, and it needs to gradually enrich the connotation of brand culture so as to make the brand positioning more precise and more vigorous.

Without affecting the brand positioning, Chinese garment enterprises can try to change the channel of operation.

"UNIQLO, ZARA and other brands entered the Chinese market when they introduced the concept of supermarkets and adopted supermarket self-help shopping."

Chen Dapeng said that building e-commerce platform and innovative store joining mode will make the existing clothing marketing methods more diversified.

The expensive brand of domestic women's shoes has just released the fashion trend of women's shoes in autumn and winter in fashion week.

Zheng Jing, President of the company, said that the combination of new products and T shows not only narrow the distance from consumers, but also help display the brand culture.

"The ultimate Hall of the brand is in the minds of customers. How to interact with them is worth every brand carrier thinking deeply."

Zheng Jing said.