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    Why Is The First Street Of Anhui Clothing Suffering From "Cold And Hot Disease"?

    2012/3/31 10:35:00 6

    Spring Dress Management

    In recent days, the weather has been fine and the temperature has been soaring all the way.

    main

    "

    However, when interviewed by reporters, it was found that when "fight"

    Spring clothes

    In different shopping malls, sales are quite different.

    Why is there so much difference in business on the same street?


    Phenomenon: business is booming here.


    On the morning of March 24th, Zhou Zimei, a shopkeeper in Sijiqing, opened two orders, two yuan sweaters and 100 yuan. In the afternoon, she also sold a cardigan.

    Zhou Zimei reckoned that her turnover was 150 yuan that day, and according to it, it was a good day for her business recently.


    Ding Yanfeng, apart from Zhou Zimei, has two shops in the white horse besides "Sijiqing".

    "In Sijiqing, I think it's better to earn about 100000 a year, but not half as much as a white horse."


    At 11 a.m. that day, two girls took 9 women's wear, four bottoming shirts, two spring coat and three lattice casual shirts on the four floor of the white horse first phase, and spent a total of 1000 yuan.

    The salesperson, who declined to be named, said that the average daily business in the store was around 1000 yuan.

    "Just after the end of the year, business is not very good. During the peak season, business turnover ranges from 2000 to 3000."


    Chen Jiegeng, executive secretary of the provincial clothing trade association, told reporters that in 2006, in order to build a new experimental area business district, the road ahead was crowned "Anhui".

    Clothes & Accessories

    "First Street", up to now, there are 8 shopping malls and 11 shopping malls on the road. The annual turnover is 12 billion to 15 billion yuan, while the white horse trade volume occupies 1/3.


    Under the "strong" aura of the white horse, the original green clothing square has changed its name and changed its name to the green square. After the renamed the world trade mart, Everbright International Garment City is still in a bad state of operation.


    In the same street along the road, why do businesses differ?


     

     

    Administration

    Not in place?


    "Although the investment is successful, but after the pfer of property rights, merchants independently operate, unable to focus on planning, is not conducive to integrated marketing."

    Teng Yong, deputy director of Yaohai Business Bureau, put forward his own opinions on the management of the shopping mall.


    Ding Qifeng, manager of marketing department of Sijiqing, believes that due to inadequate management, a series of effects will be brought about: businesses will be closed at random, and the flow of people will be reduced.


    Wang Denghou, chairman of Baima Garment City, told reporters that the establishment of a professional market is more dependent on subsequent management.

    "At the beginning of the opening stage, due to the heavy introduction and vigorous publicity of various aspects, it can attract a large number of people, and then the reduction of publicity and the lack of managers' ability to understand and adjust the market will lead to turbulence in the market."

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